[
  {
    "i": 0,
    "speaker": "Speaker 1",
    "text": "I've got a dumb question. If the world's most powerful AI model just came out, Fable 5, how are we supposed to use it to make money and be more productive? I mean, I've seen some crazy examples on X"
  },
  {
    "i": 1,
    "speaker": "Speaker 1",
    "text": "of people one-shotting like a Monopoly game, and that's really cool. But how could I use this super intelligence and just point it to different problems to make me money and be more productive?"
  },
  {
    "i": 2,
    "speaker": "Speaker 1",
    "text": "That's what this episode is about. By the end of this episode, you're going to understand why Fable 5 really matters."
  },
  {
    "i": 3,
    "speaker": "Speaker 1",
    "text": "But more importantly than that, you're going to understand practically how [music] you can use Fable 5 to make money and be more productive. Now is the time that you have this unfair advantage"
  },
  {
    "i": 4,
    "speaker": "Speaker 1",
    "text": "for [music] actually pointing this thing, this insanely powerful model, at problems that could build businesses, that could make you more productive, and to be honest, it's a lot of fun. So,"
  },
  {
    "i": 5,
    "speaker": "Speaker 1",
    "text": "enjoy the episode, and I'll see you in there."
  },
  {
    "i": 6,
    "speaker": "Speaker 1",
    "text": ">> [music] [music] >> Oh, I needed to make this video. I needed to make this video because 99% of people are using Fable 5 wrong. I mean, this is the most powerful model that we've ever seen, and people are just"
  },
  {
    "i": 7,
    "speaker": "Speaker 1",
    "text": "they're just using it the wrong way."
  },
  {
    "i": 8,
    "speaker": "Speaker 1",
    "text": "They're not seeing all the opportunities, all the ways to make money, be more productive with it. So, I had to make this episode where I break down how you're using Fable 5 wrong, what are"
  },
  {
    "i": 9,
    "speaker": "Speaker 1",
    "text": "a bunch of use cases, and prompts that you can use today that's going to help you, and a bunch of startup ideas that now, with the most powerful coding agent ever available to mankind, what has that"
  },
  {
    "i": 10,
    "speaker": "Speaker 1",
    "text": "unlocked? That's what this episode is all about."
  },
  {
    "i": 11,
    "speaker": "Speaker 1",
    "text": "This is a huge unlock, yet all the episodes that I've seen and tutorials and videos that I've seen on the internet have been about benchmarks and things like that. But I wanted to get to"
  },
  {
    "i": 12,
    "speaker": "Speaker 1",
    "text": "the tactical use cases for Fable 5 so that you, after this video, if you stick around till the end, you understand how to use Fable 5 um in terms of use cases and in terms of startup ideas so that you can actually"
  },
  {
    "i": 13,
    "speaker": "Speaker 1",
    "text": "build a business and start making money and with Fable 5. Let's get right into it. The first thing is this guy who works at Anthropic used Fable to edit and launch his own launch video and it looked spectacular. I can't"
  },
  {
    "i": 14,
    "speaker": "Speaker 1",
    "text": "believe how good it is. And I will say he definitely had a good camera. You can see here he, you know, he's got a good setup. He's got this cool bookshelf, but he did 17 takes in four scenes"
  },
  {
    "i": 15,
    "speaker": "Speaker 1",
    "text": "and it ended up with this beautiful visual, right? And you can see the text looks amazing. This is something that would have cost hundreds of thousands of dollars to make and using Fable with"
  },
  {
    "i": 16,
    "speaker": "Speaker 1",
    "text": "two video edit is totally possible. The prompt is here and I'm going to read it to you. I'm processing the recording of a bunch of videos in Fable full recording. The script for them is in"
  },
  {
    "i": 17,
    "speaker": "Speaker 1",
    "text": "Fable full recording Fable 5 script. I want you to run the 11 Labs transcription service on them and stitch together the best shots into one final clip. A few notes, there are multiple"
  },
  {
    "i": 18,
    "speaker": "Speaker 1",
    "text": "takes per scene. The best takes are usually the one that at the end with the fewest ums, but that can can change. I also reshot the first scene at the end."
  },
  {
    "i": 19,
    "speaker": "Speaker 1",
    "text": "They should all be organized by timeline. For a few of them, I start the video by saying hey name as a way of starting the sentence warm. We should cut that out. Create a JSON file. Use"
  },
  {
    "i": 20,
    "speaker": "Speaker 1",
    "text": "FFmpeg. Orchestrate this using workflows/gold."
  },
  {
    "i": 21,
    "speaker": "Speaker 1",
    "text": "Don't stop until you have the final video. So, what do we learn from here?"
  },
  {
    "i": 22,
    "speaker": "Speaker 1",
    "text": "We know that he used 11 Labs, he stitched together the best shots, they created a JSON file, he used FFmpeg, and he orchestrated all of this using workflows using slash goal, and said don't stop until you have a"
  },
  {
    "i": 23,
    "speaker": "Speaker 1",
    "text": "final video."
  },
  {
    "i": 24,
    "speaker": "Speaker 1",
    "text": "And and it worked. You know, I can go through this deck, but you can see here uh he uses Whisper Whisper Whisper flow, it removed all the ums, the sub-agents picked the best takes, the edit is in"
  },
  {
    "i": 25,
    "speaker": "Speaker 1",
    "text": "this JSON file, and then FFmpeg executes the JSON."
  },
  {
    "i": 26,
    "speaker": "Speaker 1",
    "text": "Um it stitches together the first cut um from the prompt create a final scene using FFmpeg."
  },
  {
    "i": 27,
    "speaker": "Speaker 1",
    "text": "Um it actually color grades."
  },
  {
    "i": 28,
    "speaker": "Speaker 1",
    "text": "Um with this prompt, the color grading feels a bit muted, can you fix that?"
  },
  {
    "i": 29,
    "speaker": "Speaker 1",
    "text": "It's able to color grade, and it looks amazing. Look at that. Just absolutely perfection. That's beautiful."
  },
  {
    "i": 30,
    "speaker": "Speaker 1",
    "text": "And anyone who's ever done any color grading before knows how hard this is."
  },
  {
    "i": 31,
    "speaker": "Speaker 1",
    "text": "Um the the static design frames are all there."
  },
  {
    "i": 32,
    "speaker": "Speaker 1",
    "text": "He uses Remotion to stitch it all together."
  },
  {
    "i": 33,
    "speaker": "Speaker 1",
    "text": "Each PNG is rebuilt as code."
  },
  {
    "i": 34,
    "speaker": "Speaker 1",
    "text": "Um and then there's one file that sets the feel, so you got this, you know, beautiful uh beautiful one file here."
  },
  {
    "i": 35,
    "speaker": "Speaker 1",
    "text": "Um and the point here is you can create a beautiful a darn beautiful video. You can export it to Figma, you can use the Figma MCP, uh and you can just use Fable to build something beautiful."
  },
  {
    "i": 36,
    "speaker": "Speaker 1",
    "text": "You know, so many people so many of us are vibe coding apps, can't get people to those apps, but when you have something like Fable now, you can use it to actually grow your whatever it is you're working on. And is"
  },
  {
    "i": 37,
    "speaker": "Speaker 1",
    "text": "a great example of that."
  },
  {
    "i": 38,
    "speaker": "Speaker 1",
    "text": "That's one example."
  },
  {
    "i": 39,
    "speaker": "Speaker 1",
    "text": "The two is and this is I saw Wiz of Ecom tweeted this."
  },
  {
    "i": 40,
    "speaker": "Speaker 1",
    "text": "You can create a person you can create a an AI content engine. I saw other people basically asking Fable to create tweets and they were saying it's not actually not that good at writing. It's not really good at"
  },
  {
    "i": 41,
    "speaker": "Speaker 1",
    "text": "writing."
  },
  {
    "i": 42,
    "speaker": "Speaker 1",
    "text": "It's not good at writing because you haven't put the right inputs, the right strategy, the right weak the engine and then connect it to Fable. So if you want to use Fable as a content engine, here's"
  },
  {
    "i": 43,
    "speaker": "Speaker 1",
    "text": "how you can do it."
  },
  {
    "i": 44,
    "speaker": "Speaker 1",
    "text": "You're going to want to put your inputs."
  },
  {
    "i": 45,
    "speaker": "Speaker 1",
    "text": "So you're going to want your origin story, your known for, your offer, your ICP, your frameworks and you can ask Fable to actually help you with that."
  },
  {
    "i": 46,
    "speaker": "Speaker 1",
    "text": "You can put that in your content brain."
  },
  {
    "i": 47,
    "speaker": "Speaker 1",
    "text": "You can use something like Obsidian here, your pillars, your funnel structures, your tone."
  },
  {
    "i": 48,
    "speaker": "Speaker 1",
    "text": "Then every week you can do this, you know, research, scanning niches, finding topics, performance, uh three hypothesis test weekly and that creates the assets as this weekly loop and that uses"
  },
  {
    "i": 49,
    "speaker": "Speaker 1",
    "text": "Fable 5. So Fable 5 runs every system."
  },
  {
    "i": 50,
    "speaker": "Speaker 1",
    "text": "It reads your charts. The great thing one of the great things about Fable 5 is it's able to visually check out using co-work, um you know, browser using co-work. It's able to go and and and see things and"
  },
  {
    "i": 51,
    "speaker": "Speaker 1",
    "text": "really really understand it and it works for hours on its own."
  },
  {
    "i": 52,
    "speaker": "Speaker 1",
    "text": "And the third piece, um of of thing that I think people are getting wrong with Fable and then I want to get into actually going into into Claude, showing some use cases and giving startup ideas"
  },
  {
    "i": 53,
    "speaker": "Speaker 1",
    "text": "is my friend Morgan Linton said this. He says, \"My biggest takeaway from my first day with Fable, low effort is the alpha.\""
  },
  {
    "i": 54,
    "speaker": "Speaker 1",
    "text": "So the mistake a lot of people are making is, you know, the default's on high, but I think that as, you know, I think it's June 22nd, you're it's going to be API pricing. It's not going to be"
  },
  {
    "i": 55,
    "speaker": "Speaker 1",
    "text": "included in your Max account. Um you're not you know, you're going to want to obviously not spend a ton of tokens. So, how do you do that? You're going to want to use something like factory.ai."
  },
  {
    "i": 56,
    "speaker": "Speaker 1",
    "text": "Uh they have a product called Droid, and Droid is going to basically orchestrate when you're using Fable what effort you're using at, and when are you using something like Opus or other models that are more routine"
  },
  {
    "i": 57,
    "speaker": "Speaker 1",
    "text": "tasks. So, I think you're going to start to see uh just more people using things like Droid, um more people actually doing lower effort for more routine tasks. And just so you know, you know,"
  },
  {
    "i": 58,
    "speaker": "Speaker 1",
    "text": "someone tweeted this here. In fact, Fable low is better than Opus high. So, it's pretty impressive. So, if people want me to do a full uh breakdown on how to use um Droid and factory AI to set up this"
  },
  {
    "i": 59,
    "speaker": "Speaker 1",
    "text": "orchestration, just comment. Uh I can do it. And uh I'll show you how you can set that up."
  },
  {
    "i": 60,
    "speaker": "Speaker 1",
    "text": "All right."
  },
  {
    "i": 61,
    "speaker": "Speaker 1",
    "text": "Let's talk about use cases."
  },
  {
    "i": 62,
    "speaker": "Speaker 1",
    "text": "Let's start with this one actually."
  },
  {
    "i": 63,
    "speaker": "Speaker 1",
    "text": "If you're anything like me, writing copy is really difficult. And one thing I'm learning is that, you know, copy uh is, you know, one thing I'm actually relearning is that if you have good"
  },
  {
    "i": 64,
    "speaker": "Speaker 1",
    "text": "copy, you're going to be able to uh your conversion rate's going to be higher."
  },
  {
    "i": 65,
    "speaker": "Speaker 1",
    "text": "So, uh what's really cool is you can use uh you can actually set up a a a copywriting tournament so that you end up creating absolutely stunning uh websites, building websites using"
  },
  {
    "i": 66,
    "speaker": "Speaker 1",
    "text": "Fable uh with incredible copy. So, look at this one prompt uh that I got for this SaaS idea. I took this SaaS idea from my ideabrowser.com. I screenshot I put it in, and I was able to get this"
  },
  {
    "i": 67,
    "speaker": "Speaker 1",
    "text": "incredible idea around backyard homes."
  },
  {
    "i": 68,
    "speaker": "Speaker 1",
    "text": "So, you put in your your address, it checks your lot, and it says, \"Hey, can you build these ADUs, which are basically mini houses, in your backyard?\" And when you look at this copy, \"Can you build a backyard home on"
  },
  {
    "i": 69,
    "speaker": "Speaker 1",
    "text": "your lot?\""
  },
  {
    "i": 70,
    "speaker": "Speaker 1",
    "text": "Uh enter your address, in minutes you'll have a written verdict. This is a real report. Yours looks like this. And it actually creates it. Look how beautiful this is. The little animations. The copy"
  },
  {
    "i": 71,
    "speaker": "Speaker 1",
    "text": "is incredible. I'm going to show you how to do this."
  },
  {
    "i": 72,
    "speaker": "Speaker 1",
    "text": "And the way I do it is with something called a landing page tournament. So, let's go into the into the prompt. By the way, in this episode, I'll include all prompts in in the description."
  },
  {
    "i": 73,
    "speaker": "Speaker 1",
    "text": "Uh And so, you can go and and and grab them."
  },
  {
    "i": 74,
    "speaker": "Speaker 1",
    "text": "So, I say, \"Write my landing page eight different ways. Different hook, different structure each time. Then create five judges, a skeptical CFO, a distracted founder scrolling at midnight, a"
  },
  {
    "i": 75,
    "speaker": "Speaker 1",
    "text": "competitor, my ideal customer, and a conversion copywriter. Have every judge score every version and explain the scores. Kill the losers, merge what worked into a final version, and show me"
  },
  {
    "i": 76,
    "speaker": "Speaker 1",
    "text": "the scoreboard so I can see why it won.\""
  },
  {
    "i": 77,
    "speaker": "Speaker 1",
    "text": "And then I just basically attached the idea of the day, \"Can I build a backyard home tool to find in minutes from ideabrew.com.\" I put that in there just to see if it would it would work. And"
  },
  {
    "i": 78,
    "speaker": "Speaker 1",
    "text": "let's actually look at what happened."
  },
  {
    "i": 79,
    "speaker": "Speaker 1",
    "text": "So, what's great about doing these tournaments, so I use Fable 5 high over here, is it basically instead of getting one option that maybe is okay, you're basically getting it you're pitting it against each"
  },
  {
    "i": 80,
    "speaker": "Speaker 1",
    "text": "other, and you're getting just a lot a lot better a lot better output. So, when we go to the landing page tournament MD, you we basically got eight versions of copy. We had five judges, 40 scores, and"
  },
  {
    "i": 81,
    "speaker": "Speaker 1",
    "text": "one winner."
  },
  {
    "i": 82,
    "speaker": "Speaker 1",
    "text": "Um and it just does such a good job."
  },
  {
    "i": 83,
    "speaker": "Speaker 1",
    "text": "I'll go through one of these and and then I'll go to the end just so you can get a sense."
  },
  {
    "i": 84,
    "speaker": "Speaker 1",
    "text": "So, um actually, I'm just going to skip to the I'm going to skip to the end here just so you can see what happened. So, it created a scoreboard. Um final version. So, the CFO scored at"
  },
  {
    "i": 85,
    "speaker": "Speaker 1",
    "text": "this, the founder scored at this, the competitor scored at that. Um and then based on that, um it said, \"This is, you know, just a lot better.\" So, um I have been writing copy for a lot of"
  },
  {
    "i": 86,
    "speaker": "Speaker 1",
    "text": "years, um on on websites and apps I get, you know, millions I have millions of users."
  },
  {
    "i": 87,
    "speaker": "Speaker 1",
    "text": "And when I saw the backyard copy, like the one that won, I I I was like, \"This is incredible.\" Um and the the secret sauce is that I use this I use this framework."
  },
  {
    "i": 88,
    "speaker": "Speaker 1",
    "text": "Um you can see here, like the CFO says, \"Yeah, I'm going to score this a six because 2,000 a month is a claim the page must immediately defend or it reads like a Zillow estimate.\""
  },
  {
    "i": 89,
    "speaker": "Speaker 1",
    "text": "Um this is what's so crazy about Fable 5 is it's it's scary it's scary good. Um like, yeah, a CFO might say that. Um the the midnight founder who's scrolling in the middle of night reads, \"$100,000"
  },
  {
    "i": 90,
    "speaker": "Speaker 1",
    "text": "on a guess is a gut punch and it stops the scroll.\" You know, it's just it's so good and um this is just a really it's something that I'm seeing no one no one use that I think you should be using as well."
  },
  {
    "i": 91,
    "speaker": "Speaker 1",
    "text": "Um another uh thing that Fable 5 is just incredible at is planning."
  },
  {
    "i": 92,
    "speaker": "Speaker 1",
    "text": "This is something that if you're building a startup, it's worth considering. So, the interview before the build. So, um the prompt goes, \"I want you to build this rough idea. Don't"
  },
  {
    "i": 93,
    "speaker": "Speaker 1",
    "text": "build anything yet. Interview me like Mark Zuckerberg or Sam Altman or Brian Chesky, experts at building companies that get PMF. One question at a time, 15 questions max, hunting for the thing I"
  },
  {
    "i": 94,
    "speaker": "Speaker 1",
    "text": "haven't thought about. Push back when my answers are vague. After the interview, write the full spec and list three ways this fails, then build the V1.\" So, what I'm seeing on X and other places is"
  },
  {
    "i": 95,
    "speaker": "Speaker 1",
    "text": "people are just one prompt-ing these startup ideas."
  },
  {
    "i": 96,
    "speaker": "Speaker 1",
    "text": "And they're not getting really what they want. It might look visually great, but from my perspective, I don't think it's something that has a high likelihood of PMF, product market fit. So, we're"
  },
  {
    "i": 97,
    "speaker": "Speaker 1",
    "text": "actually going to use this prompt to, uh, Let me go scroll up. We're going to use this prompt so that we can have a spec, a full spec that has a highest likelihood of success. So, I grabbed a"
  },
  {
    "i": 98,
    "speaker": "Speaker 1",
    "text": "idea of the day from, uh, from ideabrowser.com. It's basically this habit widget that pings you at the right moment. Imagine a habit app that basically gives you a push notification"
  },
  {
    "i": 99,
    "speaker": "Speaker 1",
    "text": "and says, \"Hey, you need to work out or you need to drink water.\" or something like that."
  },
  {
    "i": 100,
    "speaker": "Speaker 1",
    "text": "And what's so crazy about, uh, Fable 5 high in this case is it asked me questions. We're going to go through some of the questions. It says, \"What habit have you personally failed to keep in the last 12 months?\""
  },
  {
    "i": 101,
    "speaker": "Speaker 1",
    "text": "And I said, \"Failed workout streaks.\""
  },
  {
    "i": 102,
    "speaker": "Speaker 1",
    "text": "And then I said, \"And I'm just a person who wants to unlock my potential and can always do better.\""
  },
  {
    "i": 103,
    "speaker": "Speaker 1",
    "text": "And then it goes, \"That's half an answer.\""
  },
  {
    "i": 104,
    "speaker": "Speaker 1",
    "text": "Like, I'm getting pushback from, uh, Fable. Fable feels like a real person. If that was a real person, if that was a Brian Chesky, if that was a Sam Altman, and they were actually to"
  },
  {
    "i": 105,
    "speaker": "Speaker 1",
    "text": "help me build an app that gets the PMF, they would say something like that. And to this date, I have never had an LM speak to me like that, and I absolutely loved it because that's what I need in"
  },
  {
    "i": 106,
    "speaker": "Speaker 1",
    "text": "order to create an app that has a high likelihood high likelihood of success."
  },
  {
    "i": 107,
    "speaker": "Speaker 1",
    "text": "So, it says, \"Walk me through the actual death of your last workout streak. What were you supposed to work out? What time of day? What happened on the day you missed? Did you miss because you forgot"
  },
  {
    "i": 108,
    "speaker": "Speaker 1",
    "text": "or because you remembered and chose not to?\""
  },
  {
    "i": 109,
    "speaker": "Speaker 1",
    "text": "This matters more than anything in that screenshot."
  },
  {
    "i": 110,
    "speaker": "Speaker 1",
    "text": "Uh the entire thesis is timing is the problem, a smarter ping fixes it. And then I said, \"I let life get in the way.\""
  },
  {
    "i": 111,
    "speaker": "Speaker 1",
    "text": "Then it goes, \"That's a horoscope answer, Greg. Life got in the way is what everyone says when they haven't watched the tape."
  },
  {
    "i": 112,
    "speaker": "Speaker 1",
    "text": "You never let a podcast guest get away with that, and you'd say, 'Give me the seed.'\" You love to see it. It pushes back, and it helps me, you know, I'm not going to go through all of this cuz that's not"
  },
  {
    "i": 113,
    "speaker": "Speaker 1",
    "text": "the point. The point is it pushes back on on you."
  },
  {
    "i": 114,
    "speaker": "Speaker 1",
    "text": "And by the end of this, by the end of this, we got an incredible incredible outcome."
  },
  {
    "i": 115,
    "speaker": "Speaker 1",
    "text": "And I want to I want to talk about it."
  },
  {
    "i": 116,
    "speaker": "Speaker 1",
    "text": "It says, \"The interview changed the product more than you might realize."
  },
  {
    "i": 117,
    "speaker": "Speaker 1",
    "text": "What we're building shares a name with the idea browser write-up and almost nothing else. No widget which just can't ping you. No week of manual check-ins. You banned homework."
  },
  {
    "i": 118,
    "speaker": "Speaker 1",
    "text": "No habit platform, workouts only. It's a phone number that can see your calendar and text you with receipts and has a consequence consequence you signed up for. So, basically what it did is it"
  },
  {
    "i": 119,
    "speaker": "Speaker 1",
    "text": "took this idea of like, 'You're going to get a text message.' It Well, you're going to connect it to your calendar, and it's going to basically say, 'You should work out now, and if you don't,"
  },
  {
    "i": 120,
    "speaker": "Speaker 1",
    "text": "you're going to get a a a uh consequence.' It builds the app."
  },
  {
    "i": 121,
    "speaker": "Speaker 1",
    "text": "Um completely works. It built the spec document."
  },
  {
    "i": 122,
    "speaker": "Speaker 1",
    "text": "And and uh and it's just something that has a high likelihood of success."
  },
  {
    "i": 123,
    "speaker": "Speaker 1",
    "text": "So, I don't see anyone doing this um using Fable 5 helping you interview you you know, the key is say say it's a Mark Zuckerberg, say it's a a Bel uh uh a Brian Chesky."
  },
  {
    "i": 124,
    "speaker": "Speaker 1",
    "text": "And then you get this spec document that really just figures out uh who you are, what the onboarding should be, what the loop should be, and just gives you the highest likelihood of"
  },
  {
    "i": 125,
    "speaker": "Speaker 1",
    "text": "success, and gives you the architecture."
  },
  {
    "i": 126,
    "speaker": "Speaker 1",
    "text": "You can see here it says build with Python, fast API."
  },
  {
    "i": 127,
    "speaker": "Speaker 1",
    "text": "Uh AP schedule scheduler, um what the pricing should be, and what the scope what should be out of what should be out of scope for V1."
  },
  {
    "i": 128,
    "speaker": "Speaker 1",
    "text": "So, just an incredible output, and I I've never seen an LM do something so high-quality."
  },
  {
    "i": 129,
    "speaker": "Speaker 1",
    "text": "We're going to um we're going to go through a few more use cases. I'm just going to just uh just lightning round it lightning round it. I'm not going to show it in in in Claude."
  },
  {
    "i": 130,
    "speaker": "Speaker 1",
    "text": "Um but it's just to help you get your creative juices flowing for okay, how else can I use this thing? Um well, you can hire it to kill your company. So, everyone asks for AI everyone asks AI"
  },
  {
    "i": 131,
    "speaker": "Speaker 1",
    "text": "for growth ideas, but you can flip it. Give it everything and a day to destroy you."
  },
  {
    "i": 132,
    "speaker": "Speaker 1",
    "text": "The magic is it ranks threats by which one could execute itself, which is the only threat ranking that matters now."
  },
  {
    "i": 133,
    "speaker": "Speaker 1",
    "text": "So, here check this out. You say, here's my P&L, here's my pricing page, my churn data, my last 50 support tickets. You are a well-funded founder who hates me."
  },
  {
    "i": 134,
    "speaker": "Speaker 1",
    "text": "Spend the day building the company that kills mine. Real plan, positioning, pricing, first 10 customers you'd steal, and the exact email you'd send each one."
  },
  {
    "i": 135,
    "speaker": "Speaker 1",
    "text": "Then rank every attack by how much of it you can do yourself with no employees."
  },
  {
    "i": 136,
    "speaker": "Speaker 1",
    "text": "Don't be polite. I'd rather hear it from you than read it in my mind in the churn dashboard."
  },
  {
    "i": 137,
    "speaker": "Speaker 1",
    "text": "This is the output of this is incredible. So, that insight here is you want to mine your support tickets."
  },
  {
    "i": 138,
    "speaker": "Speaker 1",
    "text": "Uh Fable is incredible with big data sets. Um it can look at your churn data churn data, and it's going to help you make more money from a SaaS. Now, you can also go and buy a SaaS now. You can"
  },
  {
    "i": 139,
    "speaker": "Speaker 1",
    "text": "actually go and refactor that code using Fable. You can go and look at those support tickets. I've talked about this on the channel. There's an opportunity, especially now with Fable 5, to actually"
  },
  {
    "i": 140,
    "speaker": "Speaker 1",
    "text": "go buy things for not a lot of money, kind of flip it, um you know, or renovate it, maybe flip it, or just keep it for profit and cash flow."
  },
  {
    "i": 141,
    "speaker": "Speaker 1",
    "text": "But, the idea is basically now uh you have something that is just so high quality."
  },
  {
    "i": 142,
    "speaker": "Speaker 1",
    "text": "Um we talked about the copy tournament."
  },
  {
    "i": 143,
    "speaker": "Speaker 1",
    "text": "Um this is a this is a really interesting one. So, you give it 2 years of your notes, your decision docs, your postmortems. You ask it to map every meaningful decision."
  },
  {
    "i": 144,
    "speaker": "Speaker 1",
    "text": "What I chose, what I believed at the time, what actually happened. Find my patterns. Where am I systematically too early, too late, too optimistic? What do I always say right before a bad call?"
  },
  {
    "i": 145,
    "speaker": "Speaker 1",
    "text": "Write me the one-page operating manual for working Greg that a COO uh would secretly kit uh keep."
  },
  {
    "i": 146,
    "speaker": "Speaker 1",
    "text": "So, what's really cool about Fable 5 and where we are today, 2026, is you got a 1 million token context window, which can hold years of you at once. And I don't see that many people doing this. So,"
  },
  {
    "i": 147,
    "speaker": "Speaker 1",
    "text": "uh maybe you don't have old notes, but you definitely have emails. Um you definitely have text messages, and ask it to find patterns in your decisions that you can't see because you're on the"
  },
  {
    "i": 148,
    "speaker": "Speaker 1",
    "text": "inside. And then just set up routines that remind you of things, right? And make you a better person. That's something that I think we're going to see more of."
  },
  {
    "i": 149,
    "speaker": "Speaker 1",
    "text": "Number five. So, Fable is really good at noticing what's missing because it explores before it answers. So, you can actually point that at anything. Like, your calendar, or your code base, or"
  },
  {
    "i": 150,
    "speaker": "Speaker 1",
    "text": "your marketing funnel."
  },
  {
    "i": 151,
    "speaker": "Speaker 1",
    "text": "So, you can say, \"Here's my analytics, my content calendar, and my offer. Don't tell me what's wrong with what exists."
  },
  {
    "i": 152,
    "speaker": "Speaker 1",
    "text": "Spend your time on what's absent. What is every successful company in my space doing that appears nowhere in my business? What customer am I not even trying to reach? What revenue line"
  },
  {
    "i": 153,
    "speaker": "Speaker 1",
    "text": "should exist and doesn't? Rank by money left on the table.\" So, no-brainer, and something that I started doing this morning, and I've gotten some really interesting insights."
  },
  {
    "i": 154,
    "speaker": "Speaker 1",
    "text": "Negotiation."
  },
  {
    "i": 155,
    "speaker": "Speaker 1",
    "text": "You know, if you're in business, you're going to be doing negotiations."
  },
  {
    "i": 156,
    "speaker": "Speaker 1",
    "text": "And a lot of people actually go to like Perplexity, and they'll or or ChatGPT, and they'll say like, \"Hey, I'm going to respond to this email. How would you respond?\" Now, with Fable five, you can actually"
  },
  {
    "i": 157,
    "speaker": "Speaker 1",
    "text": "actually have like basically a pro negotiator at the table. Here's what you say, \"I'm negotiating a deal with this counterparty. Here's what I know about them and what I want. Become them. Their"
  },
  {
    "i": 158,
    "speaker": "Speaker 1",
    "text": "incentives, their alternatives, their pressure. We negotiate in rounds. You respond the way they actually would, including going quiet or getting aggressive. After each round, break"
  },
  {
    "i": 159,
    "speaker": "Speaker 1",
    "text": "character and tell me what I just gave away for free. Don't let me win because I'm the user.\""
  },
  {
    "i": 160,
    "speaker": "Speaker 1",
    "text": "So, just, you know, easy way to to to to just win more deals, get get more out of them. Um and here's the prompt."
  },
  {
    "i": 161,
    "speaker": "Speaker 1",
    "text": "Um we're going to do two more use cases and we're going to get into startup ideas."
  },
  {
    "i": 162,
    "speaker": "Speaker 1",
    "text": "Um so you can get a 80-page second opinion with Fable 5. So because Fable 5 actually reads tables now, footnotes, charts inside documents, it can see it."
  },
  {
    "i": 163,
    "speaker": "Speaker 1",
    "text": "Um that's where the bodies are buried, right? Leases, term sheets, insurance policies, vendor contracts. People are seeing incredible uh I think it was Aaron Levie from Box actually said that uh just in terms of"
  },
  {
    "i": 164,
    "speaker": "Speaker 1",
    "text": "legal um you know, he he they've been seeing just incredible outputs from Fable 5. So um here's here's the prompt. Here's the full contract, every exhibit included."
  },
  {
    "i": 165,
    "speaker": "Speaker 1",
    "text": "Read all of it, especially the tables and schedules. Three lists."
  },
  {
    "i": 166,
    "speaker": "Speaker 1",
    "text": "What costs me money that isn't obvious?"
  },
  {
    "i": 167,
    "speaker": "Speaker 1",
    "text": "What I'd rather get in 18 months? And what's missing that should be here to protect me? Then tell me the three changes you'd request and exactly how to phrase the ask. Flag anything when I"
  },
  {
    "i": 168,
    "speaker": "Speaker 1",
    "text": "should pay where I should pay a real lawyer to look. Now, I'm not suggesting that you obviously just use AI to um to do your legal work. But let's be real. Law lawyers cost a lot of money."
  },
  {
    "i": 169,
    "speaker": "Speaker 1",
    "text": "And if you're in a startup, every dollar counts. And some things, you know, I'm just speaking for myself. Some things I'm like, I I don't need to send uh I don't need to send this to a"
  },
  {
    "i": 170,
    "speaker": "Speaker 1",
    "text": "lawyer. And some things uh I just want to know where the flags are. So uh no matter if you're working with a lawyer or not, um you know, do your own research. I'm not saying that you shouldn't work with a"
  },
  {
    "i": 171,
    "speaker": "Speaker 1",
    "text": "real lawyer. I'm saying that even if you're working with a real lawyer, you should put it through Fable 5 and say, \"What are the flags?\" And here's the prompt that you're going to need for that. Boom."
  },
  {
    "i": 172,
    "speaker": "Speaker 1",
    "text": "Eight. Make it its own tools. This is the most meta one and it's the one that actually separates people who get it. Um so after you've used it after you use Fable 5 for a few weeks, just ask it to"
  },
  {
    "i": 173,
    "speaker": "Speaker 1",
    "text": "study the work and automate itself."
  },
  {
    "i": 174,
    "speaker": "Speaker 1",
    "text": "Here's here's what I mean. You prompt it. You say, \"Look back at everything I've asked you to do this month. Find the requests that repeat. Build yourself tools and reusable instructions for each"
  },
  {
    "i": 175,
    "speaker": "Speaker 1",
    "text": "one so next time it's one sentence instead of 10. Then tell me, based on what I keep asking, what should I be delegating to you that I'm still doing by hand like an animal?\""
  },
  {
    "i": 176,
    "speaker": "Speaker 1",
    "text": "Um and you'll be shocked. I've even done this just over the last 24 hours what you're been able to automate uh and and what you're able to and what kind of software you're able to create"
  },
  {
    "i": 177,
    "speaker": "Speaker 1",
    "text": "uh here."
  },
  {
    "i": 178,
    "speaker": "Speaker 1",
    "text": "All right."
  },
  {
    "i": 179,
    "speaker": "Speaker 1",
    "text": "Um I'm going to go over a few startup ideas that are only possible now with Fable 5."
  },
  {
    "i": 180,
    "speaker": "Speaker 1",
    "text": "Um I have five. Um I'll include the full list and the full prompts in the in the description. I'm only going to have time to go over three. So we're going to go over uh my three favorite ones."
  },
  {
    "i": 181,
    "speaker": "Speaker 1",
    "text": "Uh the first is a synthetic focus group firm. So D2C brands will spend like $50,000 on media before learning an ad doesn't work. So remember we talked about the copy tournament? Well, you run the tournament"
  },
  {
    "i": 182,
    "speaker": "Speaker 1",
    "text": "as a business. 50 ad variants judged overnight by panels built from the brand's actual customer reviews and then you charge something like $3,000 per launch and maybe that costs you $100 of tokens. And the brand's"
  },
  {
    "i": 183,
    "speaker": "Speaker 1",
    "text": "media buyer becomes your repeat customer. So this is only possible now because sub agents can hold distinct personas and argue instead of a model agreeing with itself. Okay, here's what"
  },
  {
    "i": 184,
    "speaker": "Speaker 1",
    "text": "I mean. Here's the prompt and this is by the way, this is just going to be helpful for anyone even if they uh don't want to use the startup idea, but if they're doing any paid ads themselves, this is going to be helpful,"
  },
  {
    "i": 185,
    "speaker": "Speaker 1",
    "text": "super helpful. So, you give it 500 customer reviews. Here are 500 customer reviews for Athletic Greens and their 10 best ads."
  },
  {
    "i": 186,
    "speaker": "Speaker 1",
    "text": "Build six customer personas from actual review language, not demographics. Then, take these 15 new ad concepts and have every persona score every ad. Would they stop scrolling? Would they click? What's"
  },
  {
    "i": 187,
    "speaker": "Speaker 1",
    "text": "their objection? Output a kill list, a launch list, and the one insight about this customer that the brand that the brand doesn't know. So, someone in the comment section, I can hear them I can"
  },
  {
    "i": 188,
    "speaker": "Speaker 1",
    "text": "hear them now. They're going to say, \"Well, why wouldn't they the D2C brands just do that themselves? Like, if Fable 5 exists, you know, they're just going to go and do it themselves. They're not going to"
  },
  {
    "i": 189,
    "speaker": "Speaker 1",
    "text": "need your service.\""
  },
  {
    "i": 190,
    "speaker": "Speaker 1",
    "text": "Well, that's where you're wrong."
  },
  {
    "i": 191,
    "speaker": "Speaker 1",
    "text": "Yes. Well, you're right and you're wrong. You're right in the sense that some of them are going to do themselves, but most of them are not. Most of them might be scrolling on Instagram and they"
  },
  {
    "i": 192,
    "speaker": "Speaker 1",
    "text": "see an ad for this and you hit them at the right time and you earn their trust and the and it works and they just get into the flow and and you're in the mix and you don't need that many clients to"
  },
  {
    "i": 193,
    "speaker": "Speaker 1",
    "text": "make a multi-million dollar business from it. So, [snorts] um yes, you're you're definitely right in the sense of um now anyone has these tools, people are going to use it, but they're, you know,"
  },
  {
    "i": 194,
    "speaker": "Speaker 1",
    "text": "the reality is not everyone's going to use it and that's your opportunity."
  },
  {
    "i": 195,
    "speaker": "Speaker 1",
    "text": "Um and if you can build a funnel around it, there's a business there."
  },
  {
    "i": 196,
    "speaker": "Speaker 1",
    "text": "Another idea, custom software in 48 hours. Maybe you call this idea like 48hoursoftware.com."
  },
  {
    "i": 197,
    "speaker": "Speaker 1",
    "text": "Every med spa, contractor, and clinic runs on spreadsheets, group texts, because custom software costs like $80,000 a year. So, you sell them internal tools for $5,000 flat, and you"
  },
  {
    "i": 198,
    "speaker": "Speaker 1",
    "text": "build it in 2 days."
  },
  {
    "i": 199,
    "speaker": "Speaker 1",
    "text": "The interview prompt is your sales call."
  },
  {
    "i": 200,
    "speaker": "Speaker 1",
    "text": "You run it with the owner on a Zoom. The spec writes itself while they talk."
  },
  {
    "i": 201,
    "speaker": "Speaker 1",
    "text": "Fable builds it after."
  },
  {
    "i": 202,
    "speaker": "Speaker 1",
    "text": "Only possible now because it scopes big messes itself."
  },
  {
    "i": 203,
    "speaker": "Speaker 1",
    "text": "Um and scoping was always the expensive part. So, I saw on X and it went viral that, you know, there was someone who was recording customer calls, and they built like the customer maybe was"
  },
  {
    "i": 204,
    "speaker": "Speaker 1",
    "text": "complaining or something, and they built an app while the customer was complaining. Let's get into the prompt."
  },
  {
    "i": 205,
    "speaker": "Speaker 1",
    "text": "You're about to interview a bit uh you know, a med spa owner about the most annoying repeated process in their business. One question at a time, 12 question max. In plain English, no tech"
  },
  {
    "i": 206,
    "speaker": "Speaker 1",
    "text": "words. Dig until you can describe their workflow better than they can. Then, write the spec for the smallest tool that kills the annoyance, build it, and write a one-page guide their least"
  },
  {
    "i": 207,
    "speaker": "Speaker 1",
    "text": "technical employee can follow. Now, you're creating internal software that they, you know, would have cost $80,000."
  },
  {
    "i": 208,
    "speaker": "Speaker 1",
    "text": "Now, they're getting it for $5,000."
  },
  {
    "i": 209,
    "speaker": "Speaker 1",
    "text": "You're probably spending a couple hundred dollars max on tokens if you're token maxing. Um so, the margins are incredible. Um and you can reinvest that money into the marketing to actually get"
  },
  {
    "i": 210,
    "speaker": "Speaker 1",
    "text": "people into this uh into this uh funnel."
  },
  {
    "i": 211,
    "speaker": "Speaker 1",
    "text": "I want to give you one more startup idea. So, um it's a contract refund firm. So, mid-size companies sit on hundreds of vendor contracts, but nobody has read those since signing. Auto renewals,"
  },
  {
    "i": 212,
    "speaker": "Speaker 1",
    "text": "underused seats, prices that ratchet 8% a year. You read You read all of them, and then you get to paid 25% of the savings found. So, uh uh it's it's a free product unless you find money for"
  },
  {
    "i": 213,
    "speaker": "Speaker 1",
    "text": "them. It's only possible now with Fable because it reads the tables and schedules insides and schedules insides hundreds of PDFs without dying, which is exactly where the money hides. So, here's the prompt."
  },
  {
    "i": 214,
    "speaker": "Speaker 1",
    "text": "Here are all of our vendor contracts and 12 months of invoices. Cross-reference them. Find auto-renewals in the next 90 days. Invoices that don't match contracted rates, seats we pay for but"
  },
  {
    "i": 215,
    "speaker": "Speaker 1",
    "text": "don't use, and the price escalators we can challenge. Rank by dollars. For the top 10, draft the exact email to the vendor, including the leverage we have and the number to ask."
  },
  {
    "i": 216,
    "speaker": "Speaker 1",
    "text": "And I've got two more bonus startup ideas right here."
  },
  {
    "i": 217,
    "speaker": "Speaker 1",
    "text": "So, there you have it."
  },
  {
    "i": 218,
    "speaker": "Speaker 1",
    "text": "Um Fable 5, the most powerful model to ever come out. Um And we're in this honeymoon phase where we uh you know, it's included in a lot of our plans. Um that ends soon."
  },
  {
    "i": 219,
    "speaker": "Speaker 1",
    "text": "Um but I think it's important for right now just to get really, really good at uh what are the prompts? What are the use cases? What are the opportunities now with Fable 5? Um so that, you know, once it's API token"
  },
  {
    "i": 220,
    "speaker": "Speaker 1",
    "text": "based, we know what what to use it for."
  },
  {
    "i": 221,
    "speaker": "Speaker 1",
    "text": "So, that's why I made this video. I made This why That's why I made this episode."
  },
  {
    "i": 222,
    "speaker": "Speaker 1",
    "text": "This episode um was designed to get your creative juices flowing around what is now possible in the world of Fable 5 because so much is possible."
  },
  {
    "i": 223,
    "speaker": "Speaker 1",
    "text": "Um and I wanted to narrow in on some ideas that are just so high value that to make sure you're not using Fable 5 wrong, you know? Um Now you'll know how to create copy better than anyone else. Now you had to"
  },
  {
    "i": 224,
    "speaker": "Speaker 1",
    "text": "know how to create landing pages better than anyone else. Now you know how to, you know different startup ideas going deep into data and and and how you can retool that those ideas and how you can use Fable 5"
  },
  {
    "i": 225,
    "speaker": "Speaker 1",
    "text": "to create create those those products."
  },
  {
    "i": 226,
    "speaker": "Speaker 1",
    "text": "So hope this has been helpful. That's all I'm trying to do add value to your life."
  },
  {
    "i": 227,
    "speaker": "Speaker 1",
    "text": "If you enjoyed this episode, please let me know in the comments. I read every single one and all I got to say is I'm rooting for you and I can't wait to see what you build. See you on the next one."
  },
  {
    "i": 228,
    "speaker": "Speaker 1",
    "text": "Subscribe, like and comment for more."
  }
]