[
  {
    "speaker": "Ben Sarah",
    "text": "Pulsia builds and runs companies autonomously."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I'm a solo founder, zero employees with a bunch of agents."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Pulsia is making almost 800,000 run rates and I just launched it less than 2 months ago."
  },
  {
    "speaker": "Andrew",
    "text": "So, anyone who's listening will be able to sign up and have Pulsia run their company."
  },
  {
    "speaker": "Andrew",
    "text": "Ben Sarah is the founder of Pulsia AI that runs your company."
  },
  {
    "speaker": "Andrew",
    "text": "Presented by Zapier, the AI automation company."
  },
  {
    "speaker": "Andrew",
    "text": "You're about to meet a founder who built he didn't build a company."
  },
  {
    "speaker": "Andrew",
    "text": "His AI coding agents built a company for him that's doing well."
  },
  {
    "speaker": "Andrew",
    "text": "It's marketing itself."
  },
  {
    "speaker": "Andrew",
    "text": "It's coming up with ideas for what else to build."
  },
  {
    "speaker": "Andrew",
    "text": "It's fixing its own bugs."
  },
  {
    "speaker": "Andrew",
    "text": "And uh more interesting than that, anyone could use this platform to build a company that will manage that will be managed by AI."
  },
  {
    "speaker": "Andrew",
    "text": "Anyway, let's listen to the story."
  },
  {
    "speaker": "Andrew",
    "text": "who comes up with the um actually who builds the software."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So the software so Pulsia is like a series of like autonomous agents specialized in different uh categories, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So you have like a you have an engineering agent that's like really good at code and it's like set up to code uh that has access to like a web server, a GitHub account, a database, all this stuff like all the tools to make it efficient."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, you have a marketing agent that like has access to like a Twitter account, an email address to do call outreach."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, a meta ads account to do run ads, can create UGC."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So like essentially giving them all the tools to be able to execute on stuff."
  },
  {
    "speaker": "Ben Sarah",
    "text": "The support agent like has access to an email that like I give it to I give it to the user by default."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So the idea is like the user comes to Pulsia, brings their idea and Pulsia already sets up an instance of like everything you need to run a business, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "uh an email address, a server like a virtual server, you know, a database, uh an ads, a meta account to do ads, uh an openi account to do so videos, like you know, all this stuff you would eventually need to do and that claude will probably tell you, hey, now you need to and you need to go get an API, you know, an API key, right?"
  },
  {
    "speaker": "Andrew",
    "text": "And and so it is developing the software for the user who comes to the platform."
  },
  {
    "speaker": "Andrew",
    "text": "It is then marketing it and doing support."
  },
  {
    "speaker": "Andrew",
    "text": "I went and I asked Pulsia, how are you doing marketing?"
  },
  {
    "speaker": "Andrew",
    "text": "It told me it's sending out cold email."
  },
  {
    "speaker": "Andrew",
    "text": "It's doing ads on Facebook."
  },
  {
    "speaker": "Andrew",
    "text": "It is tweeting, etc."
  },
  {
    "speaker": "Andrew",
    "text": "I said, \"Can I see one of your ads from Facebook?\""
  },
  {
    "speaker": "Andrew",
    "text": "It showed me one of the ads."
  },
  {
    "speaker": "Andrew",
    "text": "The ad was a plumber who looked like he was just talking into his phone saying that he hates everything involved in running a plumbing company except being a plumber and actually doing the plumbing work."
  },
  {
    "speaker": "Andrew",
    "text": "And because of whatever this tool was that Pulseio was building, um it was he he could just now focus on plumbing."
  },
  {
    "speaker": "Andrew",
    "text": "And then there was a link to go to uh to go and sign up for the software."
  },
  {
    "speaker": "Andrew",
    "text": "I run an HVAC company."
  },
  {
    "speaker": "Andrew",
    "text": "Used to hate dealing with marketing agencies."
  },
  {
    "speaker": "Andrew",
    "text": "Always asking me questions, needing my approval."
  },
  {
    "speaker": "Andrew",
    "text": "Now, Doro handles everything."
  },
  {
    "speaker": "Andrew",
    "text": "My phones ring."
  },
  {
    "speaker": "Andrew",
    "text": "I fix AC units."
  },
  {
    "speaker": "Andrew",
    "text": "That's it."
  },
  {
    "speaker": "Andrew",
    "text": "This wasn't a real human being, was it?"
  },
  {
    "speaker": "Andrew",
    "text": "In the ad."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean, so I mean, it's uh so today at least uh in the first iteration of like the ads uh feature that I built about two weeks ago."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's a pretty recent feature."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um the AI is autonomously running ads."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So like the crazy thing is that as a user, you click on a button called run ads."
  },
  {
    "speaker": "Ben Sarah",
    "text": "There's a single button."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You click on run ads."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It asks you what's your budget, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So you can start at $10 a day because you know obviously like it it cost money to run ads."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And that's it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "That's all you have to do."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And then there's an agent that's gonna like autonomously look up all the context of your company, understand how to pitch your company, what it does, what's the value prop, um sets up uh you know a description, go to Sora, today it's mainly Sora 2 uh because I find it like really very good at like generating realistic videos."
  },
  {
    "speaker": "Ben Sarah",
    "text": "um and then sets up like a new GC AI video of like someone pitching the the the service uh and then uploads it to Meta, sets up like a campaign, sets up like all the all the characteristics to make it work."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh and then every day monitors it and like if it doesn't perform, we'll create a second one, a third one, turn on and off ads like a real marketer, right?"
  },
  {
    "speaker": "Andrew",
    "text": "Unreal."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so of course in this in the second phase you know this feature is actually very popular because I I'm guessing it's it's very complex actually even myself like you know obviously like I've been running ads for ser for businesses because it's a great way to get users to flow in your service to learn what what works what doesn't is the retention has the onboarding and what I find interesting by seeing this feature being so successful is that it shows you the more friction there is in doing something the less people do it and it's like people know that they yeah of Of course, ads is a good thing, but it's like setting up a mid account like doing all this stuff is complicated."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so, making into a one-click experience is is what Pulsia is all about."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Making it extremely simple to do the thing about running a whole company."
  },
  {
    "speaker": "Andrew",
    "text": "and the analysis of pain and then the cut the losers and grow the winners, all that takes a lot of time."
  },
  {
    "speaker": "Andrew",
    "text": "Um, when you say that the that let's call it the entrepreneur, that's the person who comes up with an with an idea."
  },
  {
    "speaker": "Andrew",
    "text": "When you say that they will say, \"I want to spend $10 a day.\""
  },
  {
    "speaker": "Andrew",
    "text": "That's money that that comes out of their pocket, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Andrew",
    "text": "Got it."
  },
  {
    "speaker": "Andrew",
    "text": "So, they decide how much money goes."
  },
  {
    "speaker": "Andrew",
    "text": "What about when there's cold email?"
  },
  {
    "speaker": "Andrew",
    "text": "Where does that money come from or does that cost anything?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, a a cold email uh is essentially a task where an agent that specialize in in sending cold emails will research first uh people that may be interested in the service."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, people that are relevant."
  },
  {
    "speaker": "Andrew",
    "text": "Yep."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, second, we'll verify with like a specialized database that I pay for u like there's services online that I can check like is this email correct?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Is it is it a good business email?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, and then uses that email to to send a cold email that's added personalized based on the user."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So actually those emails are really good."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Of course, cold email is something that like works less and less because people are flooded with it with AI."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, but yeah, it sends it and so it costs like one task."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So essentially the way it works is that like um as part of the of the $49 a month subscription, you get one sort of like autonomous task every night."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So every night there's a CEO agent that's going to look at the state of your business and try to figure out what is the best next step we should do."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Is it engineering?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Is it marketing?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Is it support uh and do it and on top of that you get a budget of credits that task that you can do whenever you want."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So like if you like you're like no no no but right now I want to fix that bug like right now I want to add this feature the dashboard and say oh right now I want to send send cold emails there's a cold email button you click it and then like it will send the cold email right now be so that's a way you know obviously the system is autonomous but like if you want to tell it what to do now it will do it now."
  },
  {
    "speaker": "Andrew",
    "text": "okay so what we're looking at is [clears throat] the way it works is I as an entrepreneur come to you or toia with an idea I pay $50 a month for certain amount of compute time any extra that I want to spend on advertising, I decide and then the system will charge."
  },
  {
    "speaker": "Andrew",
    "text": "And what you're saying is, Andrew, because you are so deep in your world, you know, things that other people don't."
  },
  {
    "speaker": "Andrew",
    "text": "So maybe as a as a longtime podcaster, I might know that there's a process to finding guests."
  },
  {
    "speaker": "Andrew",
    "text": "And if you can find the right guest like you, big audience comes."
  },
  {
    "speaker": "Andrew",
    "text": "And so I might come up with some kind of guest hunting system."
  },
  {
    "speaker": "Andrew",
    "text": "And I know that every podcaster is going to want it because that's what the the whole business depends on."
  },
  {
    "speaker": "Andrew",
    "text": "I come to the to you."
  },
  {
    "speaker": "Andrew",
    "text": "I describe what I how I want it and then I say, \"You know what?\""
  },
  {
    "speaker": "Andrew",
    "text": "I don't think meta is the best way to do this."
  },
  {
    "speaker": "Andrew",
    "text": "I think maybe it's emailing other existing podcasters and I give you a little bit of my insight into who and how you message."
  },
  {
    "speaker": "Andrew",
    "text": "I leave it to Pulseia."
  },
  {
    "speaker": "Andrew",
    "text": "Every night Pulseia will go use the software that you just mentioned, generate this list, send out emails, and so on."
  },
  {
    "speaker": "Andrew",
    "text": "If I want to go a step further and say, you know what, actually, why don't we do ads?"
  },
  {
    "speaker": "Andrew",
    "text": "that is an extra feature that I come in and I ask for, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "That's the way the model works."
  },
  {
    "speaker": "Andrew",
    "text": "And so right now, if I see that there are hundreds of companies on Pulsia, these aren't companies that you started."
  },
  {
    "speaker": "Andrew",
    "text": "These are companies that your customers have started and Pulsia is running them."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Exactly."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Exactly."
  },
  {
    "speaker": "Andrew",
    "text": "Got it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I totally around the idea of like Pulsia itself having a fund and being able to like uh you know create autonomous companies that would be owned by Pulsia."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um there's so much customer demand for this service that like um I'm really focusing on pro focusing on making customers and the experience for customers uh great."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh I may start building this fund for two reasons."
  },
  {
    "speaker": "Ben Sarah",
    "text": "First because I want to I'm I'm actually trying to launch it this week or next a feature where like a user can actually launch the fund itself."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So instead of launching one company at a time."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So like you have a specialized insight into into podcast and you actually have an audience."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So you actually don't even need to use meta ads."
  },
  {
    "speaker": "Ben Sarah",
    "text": "If you had this autonomous team that builds this software, maybe at the beginning you spend a week like really hammering and making the MVP look great, but then it just like maintains it and fixes bugs over time in response to support."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, you could sell it to your audience because you already have an audience, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "But maybe at one point you're like, \"Okay, that was cool.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "Actually, I'm generating like, I don't know, a thousand bucks a month."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, and that's great."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I want to do more."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I have more ideas, but I cannot manage more than one company at a time because it's too much cognitive load."
  },
  {
    "speaker": "Ben Sarah",
    "text": "uh you could launch a fund where you spend maybe 200 bucks a month and now you can spin up up to five companies."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So now instead of talking to one Pulsia instance that's just managing one company, you talk to like more of a fund manager and you say, \"Hey, I want to go to those I want to create specialized podcast sort of software into those five categories."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh and it's like those five niche and then it will try actually to run those five companies and then maybe some of them don't work and say, okay, you have five slots like maybe let's kill one of them and let's replace it with a new one.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so you have a rotating sort of like pool of five startups that you're starting to see."
  },
  {
    "speaker": "Andrew",
    "text": "I see."
  },
  {
    "speaker": "Andrew",
    "text": "So when you say fund, it's not that I would go and raise money for this."
  },
  {
    "speaker": "Andrew",
    "text": "It doesn't cost that much."
  },
  {
    "speaker": "Andrew",
    "text": "When you say fund, it's essentially it's a portfolio is what you mean."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Andrew",
    "text": "Got it."
  },
  {
    "speaker": "Andrew",
    "text": "Got it."
  },
  {
    "speaker": "Andrew",
    "text": "And you're saying, listen, there all these people who have audiences and ideas and insights."
  },
  {
    "speaker": "Andrew",
    "text": "They they have a company."
  },
  {
    "speaker": "Andrew",
    "text": "I'll I'll let Psio run it for them autonomously."
  },
  {
    "speaker": "Andrew",
    "text": "Wow."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Andrew",
    "text": "And then as the founder, as the entrepreneur, what percentage do I get?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So you always get, so I always take 20%."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, and again, for me, it's like a way to like pay the bills and make sure that like I can reinvest, you know, make it a profitable company that can reinvest in making the platform better."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, and the customer always gets 80%."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it's like sort of like the customer is is sort of like hiring this team."
  },
  {
    "speaker": "Andrew",
    "text": "Yep."
  },
  {
    "speaker": "Ben Sarah",
    "text": "for 50 for for a price that's I'm making I'm making it as affordable as I can based on like the cost of compute."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh and in exchange policy says well I work I work for like at cost in exchange I'll take 20%."
  },
  {
    "speaker": "Ben Sarah",
    "text": "But what's good is that I'm incentivized with a customer."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's like if if no businesses in three months make money, everyone's going to turn, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "But I'm more, you know, and setting up all those services, cold call outreach, ads because I know that like those things work, you know, like obviously like right now it's a lot of organic traffic coming to Pulse."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "But like at the beginning, I bought ads and like it works."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It it finds your customer."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Now customers will not stay if it's not a good product, but like you can find customers very easily."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so I think uh I think aligning with the customer on the outcome and and charging them on the outcome instead of charging them on like a pure token basis is I think like sort of like the way AI based businesses are going to are going to make sense."
  },
  {
    "speaker": "Andrew",
    "text": "That's fair."
  },
  {
    "speaker": "Andrew",
    "text": "That's fair."
  },
  {
    "speaker": "Andrew",
    "text": "Right."
  },
  {
    "speaker": "Andrew",
    "text": "I you only make money if I generate revenue and I'm the person who's making the decisions about whether this revenue is worth the expense."
  },
  {
    "speaker": "Andrew",
    "text": "Um and the only expense I could see is advertising."
  },
  {
    "speaker": "Andrew",
    "text": "If I if I want to pay more for advertising and if I want more services like maybe it comes with cold email but I decide I want Twitter, I pay an extra fee for that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So for Twitter today it's like it just cost you a task."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So today it tweets out of like an account that like I created."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it does tweet uh but doesn't tweet out of like your account but soon enough I'm going to make it a way to for you to connect to your own Twitter for it to tweet autonomously there."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Andrew",
    "text": "All right."
  },
  {
    "speaker": "Andrew",
    "text": "Yeah."
  },
  {
    "speaker": "Andrew",
    "text": "I to be honest with you, the tweets that come out of your account are not very good."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You don't like them?"
  },
  {
    "speaker": "Andrew",
    "text": "They're kind of generic."
  },
  {
    "speaker": "Andrew",
    "text": "No one's engaging with them."
  },
  {
    "speaker": "Andrew",
    "text": "It's not the kind of thing that is like, \"Wow, I want that on my account.\""
  },
  {
    "speaker": "Andrew",
    "text": "But I can totally see how if it was my company, I would want to somehow have an update."
  },
  {
    "speaker": "Andrew",
    "text": "Even if it's like my Pulsia bot every week updates everybody on how it's going."
  },
  {
    "speaker": "Andrew",
    "text": "I was talking with uh Nat Elias."
  },
  {
    "speaker": "Andrew",
    "text": "And I don't know if you've seen his experiment where he's using OpenClaw to create Felix, this agent that is going on Twitter and making money for him."
  },
  {
    "speaker": "Andrew",
    "text": "And he has these updates."
  },
  {
    "speaker": "Andrew",
    "text": "I think it's every week with how much revenue they're making coming from uh Felix and Nat's account."
  },
  {
    "speaker": "Andrew",
    "text": "Okay, I see that."
  },
  {
    "speaker": "Andrew",
    "text": "What else is there for growing revenue?"
  },
  {
    "speaker": "Andrew",
    "text": "What else are you doing to help them?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean today, so today it's like mainly uh cold emails that like can work in like in some niche and like if you if it's if it's it's niche enough, you can actually find people and it works."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um and then uh meta ads is like the big one, but like I'll introduce like other other types of ad platforms."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um and then there's all the whole influencer thing where like you could actually, you know, hire influencers to post UGC or like to post content online on their channels."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And there's a lot of thirdparty platforms that offer that and that I could plug into uh to offer that to customers."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And same thing, it's like you could do it yourself and go through those websites and do all the work and set up for a subscription and like I figure out how they work."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Or you go to Pulsia and like you you either it's you just tell Pulse, let it rip, you know, like just go for it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Here's my budget."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Go for it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Or you just say, okay, specifically I want to do meds or specifically I want to do influencers."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And you click a button and it just runs with you."
  },
  {
    "speaker": "Andrew",
    "text": "Um and that's where you're going with this."
  },
  {
    "speaker": "Andrew",
    "text": "that's the direction that you plan to take it."
  },
  {
    "speaker": "Andrew",
    "text": "Just keep adding any kind of advertising that works, you're going to find a way to connect via API and then use Pulsia to manage it based on what it knows about a company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean, even even more fascinating than this, uh, if you think about Pulsia, it's like more than a tool, it's like sort of like an economy, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's an an economy where like people come builds businesses, uh, and it they're being run on the platform."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You could see a world tomorrow where like people can buy and sell businesses on Pulsia because all the business is there right the revenue the the knowledge the the infrastructure right um and so the idea is that like um is yeah is to is to make it extremely easy to like start businesses to make it you know seamless and and what's actually fascinating is that like if for example as a user you're like hey I want to build a business for podcast but like I need this integration with like this specific service and Pulseia might say, \"Hey, actually we don't have that feature yet.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, but there's an agent that's going to report that feature in like a sort of like a ticketing system."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And there's another agent that's a Polia platform agent that like looks at all the features asked by like the thousands of users and prioritizes features that like a lot of people ask for and builds them autonomously."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And then they say, \"Hey, it's been built today.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "I validate but tomorrow I could be like hey if it's safe if you deem it's safe and like it's something that's been asked for a lot of people who am I to judge right and so I my vision for this product is also like Pulsia becoming an autonomous system itself right that like builds for the for the people for for for what people want and covers all the use cases whether it be in marketing whether it be in like other types of like operations of how you run a business so that like it can cover every grounds of like any economic value and how to build a business online."
  },
  {
    "speaker": "Andrew",
    "text": "Right."
  },
  {
    "speaker": "Andrew",
    "text": "So, right now you and I are talking about um influencer marketing being maybe the next feature, but we're just riffing here."
  },
  {
    "speaker": "Andrew",
    "text": "You're saying maybe it should come from all the entrepreneurs on the platform and then Pulsia making a decision based on their needs and also what it can create and all that."
  },
  {
    "speaker": "Andrew",
    "text": "And it decides, you know what, no, we're not going to do that."
  },
  {
    "speaker": "Andrew",
    "text": "We think that GEO, uh, basically SEO for for AI agents, that's going to be better for everybody."
  },
  {
    "speaker": "Andrew",
    "text": "we're going to invest in that and we'll all grow revenue from that and that's the way that you imagine it."
  },
  {
    "speaker": "Andrew",
    "text": "Give me um give me a story about one entrepreneur who came to you with a business, what you did, what they came with, what they came out of it with."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean I think the most striking example was like some a user that came pretty early on on the platform uh like in dece end of December."
  },
  {
    "speaker": "Ben Sarah",
    "text": "They they started using it heavily right to build their their business idea and like at one point they ping me and to get on the phone and of course I was really really happy to talk to them and they were telling me that like they were going to spend 30k in to a dev agency to like actually use that and then they started using Pulsia and they were like too good to be true."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, and then asked JBT, \"Is this legit?\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "And Pulse was like, \"And JB was like, uh, I don't see anything on on the internet.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "It might be a scam.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "Right."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And then little by little, he would ask, he would ask like GBT like, \"Wait, he did all this stuff.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "He told me that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And it's pretty legit like what they did."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, long story short, like a few months later, you know, uh, this user has been like really building out his software and he's like, you know, he he was never a technical person and now it's like he's one of the most highly engaged user."
  },
  {
    "speaker": "Ben Sarah",
    "text": "uh building his his his company and it's quite crazy how empowering he is now and like he's asking me for so many features like oh I need more infrastructure stuff I need now I need to add docker can you support that [laughter] and he's becoming an expert which is really interesting and of course he could have used clot code and maybe it it would have been a similar experience for him but I think the fact that pulsia is so easy to use and so unassuming and so it seems like more simple uh it sends you an email every day that you can reply to you don't You don't even have to go to the dashboard."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You can just talk to Pulsia via email like you would talking to like an agency or something."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, and it's so so affordable that the risk is so low, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's not like, you know, if you if you hire anyone, it's like a few thousand bucks."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Here it's 50 bucks a month."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You're like, what's the worst case that could happen?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I spent three months on this."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I spent like a few hundred."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I actually really tried my ID and like with the the best models and the best AI possible."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, so I think that it's like one of the and of course now I'm like, \"Hey dude, like use the ads platform and like I'm I'm he's becoming my showcase where I'm like the issue is that like he's trying to build too many features.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "[laughter] Uh, like which is natural for for a human and."
  },
  {
    "speaker": "Andrew",
    "text": "what's the limitation on that?"
  },
  {
    "speaker": "Andrew",
    "text": "Is it do you charge him per feature or per time building?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I I charge him per task, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So like uh there's it's same as everyone."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's like every time he wants to do another task, he doesn't want to wait for the daily cycle."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh,"
  },
  {
    "speaker": "Andrew",
    "text": "I get that."
  },
  {
    "speaker": "Andrew",
    "text": "You know what?"
  },
  {
    "speaker": "Andrew",
    "text": "Truthfully, Ben, it is hard."
  },
  {
    "speaker": "Andrew",
    "text": "I even if I use Lovable to create a page, it goes through so many iterations."
  },
  {
    "speaker": "Andrew",
    "text": "At first, I want to ask it, see it, ask it, see it, tweak, tweak, tweak."
  },
  {
    "speaker": "Andrew",
    "text": "And then sometimes by the 30th request, I realize, no, this whole thing is going in the wrong direction."
  },
  {
    "speaker": "Andrew",
    "text": "Let's start over."
  },
  {
    "speaker": "Andrew",
    "text": "And then eventually I get there."
  },
  {
    "speaker": "Andrew",
    "text": "You tell me that with Pulsey, I'm going to have to do that daily."
  },
  {
    "speaker": "Andrew",
    "text": "Those iterations happen every 24 hours."
  },
  {
    "speaker": "Ben Sarah",
    "text": "No."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So daily the the autonomous agent decides what to do next, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Of course, it's heavily influenced by like what you said and like what you want to do because it's listening to the user on like what direction they want to go."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh but today it's like you can use Pulsia and like and use it all the time and sort of like guide it too much like you would a lovable."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so the AI end of the day listens and that's actually some of the challenges I have which is like hey how can I set set up a situation like I've I've worked on that so that like for example the the sort of the AICO you talk to is more combative right so like if you say hey let's add another feature like hey dude you have we have zero users like do you really think that this feature will actually help like we should actually focus on marketing because the MVP works."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So try to be more of a of a companion and like a co-founder that actually cares about the business working versus an assistant that's just here to do whatever you want."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so that's sort of like all the product decisions I'm trying to make, which is like I'm aligned for them making money because they will stay and I make 20%."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And they probably want to make money, but sometimes they may need tough love from the NA that's like not an assistant that's more um helping them go the right direction."
  },
  {
    "speaker": "Andrew",
    "text": "You know what?"
  },
  {
    "speaker": "Andrew",
    "text": "Yeah, I was talking to the founder of Zapier just yesterday and I said, \"Why do you have a hat behind you that says no?\""
  },
  {
    "speaker": "Andrew",
    "text": "And he said that his mentor, one of the founders of HubSpot said, \"Tell start basically helped him understand that he needs to tell people no to great new ideas.\""
  },
  {
    "speaker": "Andrew",
    "text": "They already have good ideas."
  },
  {
    "speaker": "Andrew",
    "text": "They now need to execute on them."
  },
  {
    "speaker": "Andrew",
    "text": "And you're saying, \"I want Pulsia to do the same thing to help the entrepreneur decide not what not to do.\""
  },
  {
    "speaker": "Andrew",
    "text": "Um, so then it does to be honest with you, it still feels like I should probably have more than an idea when I'm coming to Pulsia because the iterative process is is one that takes minutes."
  },
  {
    "speaker": "Andrew",
    "text": "Like you want to just keep going back and forth over and over and over and then come up with maybe an MVP maybe in Claude code maybe in something else and then bring that over to Pulsia and say I've got this MVP."
  },
  {
    "speaker": "Andrew",
    "text": "I want you to now help build it beyond this and also do some marketing for me and and support."
  },
  {
    "speaker": "Andrew",
    "text": "Does that make sense?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean it's some it's actually I started PSIA with that idea of like because I have a bunch of project I launched and like I I would end up giving up on them because I was like there's not enough potential and it's like it's not worth my time but they were all good ideas and so I started Pulsia as an idea of like plugging in your existing GitHub your existing email."
  },
  {
    "speaker": "Ben Sarah",
    "text": "but what I realized thinking about from a product perspective is that like if I tell you hey here's an AI that builds and runs companies you're going to be highly skeptical and when you sign up if I start asking you to connect your actual credentials, the friction is so high and you'll be like, I don't trust this."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Like what what what if you mess up my codebase or what if you send the wrong email?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so I started realizing like, hey, how can I reduce the friction to the max?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "And I think that came in the form of like a new company with a fresh slate uh with uh with none of your credentials."
  },
  {
    "speaker": "Ben Sarah",
    "text": "so that like even if it messes up, it's it's sort of in a sandbox."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "uh it it ended up being the right d decision because I can see the onboarding and the conversion to paid is really high because it's so much easier and and and later on I had users were using it to help them with their existing company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So they were using the the new company feature for an existing company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Essentially, we're telling people say, \"Hey, instead of like trying to build a new business, can you help me with my existing business and do call outreach and do ads and set up like a landing page and like uh do research on my competitors, all this stuff, right?\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "And it would just Okay, cool."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Like, let me stuck up tasks and I'll do them every day, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "In the next week, I'll do all this stuff like like an employee would do."
  },
  {
    "speaker": "Ben Sarah",
    "text": "and and so now actually have a you know when you start start on Pulsia you can decide do I want to start a new business or do I want help with my existing business but it's the same infrastructure and in both it doesn't use your credentials because I can an agency can help you on your business without getting access to all your credentials they can just be like hey let me let me do research for you let me do let me try to like buy ads for you right you don't have to like necessarily get access to everything."
  },
  {
    "speaker": "Andrew",
    "text": "but I could bring my GitHub and my code base and my website in and let Pulseia manage it."
  },
  {
    "speaker": "Andrew",
    "text": "Is that right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "That's that's not something that we support today."
  },
  {
    "speaker": "Andrew",
    "text": "Oh, it's not okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "All right."
  },
  {
    "speaker": "Ben Sarah",
    "text": "But it's something that we should probably add and probably Pulseia will decide to add autonomously one day."
  },
  {
    "speaker": "Andrew",
    "text": "What about taking it out?"
  },
  {
    "speaker": "Andrew",
    "text": "Can I take all my data out?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yes, you can."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah, of course."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's everything belongs to you."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, you can, you know, there's users that are like, \"Hey, can I get access to the GitHub to get access to the code?\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "And of course, I add them as a collaborator so they can just download everything."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, and then, uh, yeah, you could get your, you know, your database so that you can get all the information there."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And it's pretty much it, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's like your database and your and your code is are pretty much the two main assets that that constitute your business."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Andrew",
    "text": "Why did revenue grow so much?"
  },
  {
    "speaker": "Andrew",
    "text": "I'm looking at January 28th and or let's actually go a little bit below."
  },
  {
    "speaker": "Andrew",
    "text": "I'm now recording this on February 26."
  },
  {
    "speaker": "Andrew",
    "text": "So January 26th, the annual run rate was $20,000."
  },
  {
    "speaker": "Andrew",
    "text": "a month later which is today we are looking at 679,000."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it's a combination of a few things."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh the main one is that like essentially when I started realizing that like people love the product and then yes it was not perfect but it was never going to be perfect and like that's why it's it's a company that like needs to add features over time and like make it better."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh I was like okay I'm literally building software sort of like software that builds companies autonomously and if I'm right that means that like anyone can build anything."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so I think that like there is a mode in like there's a lot of mode into my product into the data like all the data I accumulate on like how to run businesses and make them work."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh and also like this marketplace of companies that can buy and sell."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So there's modes in like the product itself but I need to get a lot of usage."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so I was like okay I need to turn on marketing mode for me."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so um I actually launched a campaign a week ago where I that was my first sort of marketing stunt which is like uh the idea would be like to for Pulsia itself to run a fundraising process instead of me starting a fundraising process."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so I announced it on Twitter, hey Pulsia needs more compute and he told me that like he needs he wants to run the fundraising process to get more money to get more compute so that we can go faster."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, and so I let it uh, you know, I let it um, I gave it my inbox uh, for it to manage it and to do it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so it's interesting because it that tweet got traction."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so now I'm like sort of like posting more on Twitter about my journey as a you know building it public."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, and it's working really well and it's getting a lot of attention."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I think why we're talking right because uh, my marketing stunt worked."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh but actually more interestingly like I think that like I'm trying to push the edge of like what AI is able to do today and on the on this specific stunt AI today is like talking to my to investors autonomously via email."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Of course some investors are like what like this is weird like I want to talk to the founder but then the AI is like hey Ben is busy which is true."
  },
  {
    "speaker": "Ben Sarah",
    "text": "He's like heads down like he's so he's going to see your email but like not right now but like I have all the information about the business."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I have the road map, the vision, the live data because I feed it like live data of like what the actual numbers are, retention, like open kimono on like every single sort of like feature and like u and so it's like talk to me about the business."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I'll tell you everything and of course afterwards you'll talk to Ben for to see like you know who he is as a founder and like does it make sense for for us to invest in him."
  },
  {
    "speaker": "Ben Sarah",
    "text": "But uh I find it fascinating and like there's an investor who was like I talked to him and like he he find it interesting and he was like hey Ben I'm actually going to talk to Pulsia and ask him all the diligence questions I have which is going to be more efficient than talk to you."
  },
  {
    "speaker": "Andrew",
    "text": "I love that."
  },
  {
    "speaker": "Andrew",
    "text": "It's shocking how much it reveals."
  },
  {
    "speaker": "Andrew",
    "text": "I mean frankly anyone can go and do it right now."
  },
  {
    "speaker": "Andrew",
    "text": "You could just go to pulsia.comlive and you can ask it questions and it just reveals stuff like what the revenue is, what worked."
  },
  {
    "speaker": "Andrew",
    "text": "What it told me contributed to the increase in uh ARR was the ads are starting to work."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yes."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yes."
  },
  {
    "speaker": "Andrew",
    "text": "It's saying we're starting to see bigger results for the ads and because I've got more insight into more companies, I could learn from each one of them and I could bring what I learned to all the others."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yes."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, of course, that was the marketing stunt that brought a lot more organic traffic."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, and the second thing is that yeah, I think the ad feature was a surprise how well it worked and like that opened my eyes a lot."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean, it's it's it's so obvious in retrospect, but like making the ads feature just like one button that says run ads and that's it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "That's all you have to do."
  },
  {
    "speaker": "Ben Sarah",
    "text": "The more less friction you put, the more people will do it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "especially when the outcome is like something that like you know what it is but you know it sounds complicated to do."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um and so of so like around 20% of of users use the ad feature."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um which means that like there's more traffic going to the websites."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh which means that like the whole system works better."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And of course, as I said, like every agent learns from every run they do, and they save in a sort of like a a memory file all the learnings they get on like what works and what doesn't."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You know, they they save it anonymously, but then they can use that for the next run."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so the whole system gets better over time."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so that that also contributes to the the revenue jump."
  },
  {
    "speaker": "Andrew",
    "text": "It said to me, I've got 50 active meta campaigns running at $780 per day total budget, plus cold email outreach, Twitter posts and SEO content."
  },
  {
    "speaker": "Andrew",
    "text": "You can see some of the outreach um emails on the left, like quote, here's the subject line, AI tool that f AI tool that finds Tesla deals two times faster."
  },
  {
    "speaker": "Andrew",
    "text": "That's one of the cold emails that it sends out."
  },
  {
    "speaker": "Andrew",
    "text": "I said, what is that for?"
  },
  {
    "speaker": "Andrew",
    "text": "And it said it's for dealerships that are trying to find cheaper cars uh to sell."
  },
  {
    "speaker": "Ben Sarah",
    "text": "That's crazy."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean, I don't even know about that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "That's the crazy part."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's like you ask me like, \"Hey, what is this about?\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "What's this business about?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I'm like, \"I don't know."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Like, I don't have time to look at every single business.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "But it makes sense."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's like I think it's like a lot of people and again that that person [snorts] that built this business, I think they're they're building it for them also first."
  },
  {
    "speaker": "Ben Sarah",
    "text": "They're like, \"Hey, that's something I need.\""
  },
  {
    "speaker": "Andrew",
    "text": "I see."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And you know, so which is fascinating."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's like, yeah, I could als I could build a business to sell to others, but like also I'm a dealership and I want more business for whatever I do."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, let me build let me point PIA to help me on that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And like that's."
  },
  {
    "speaker": "Andrew",
    "text": "and then I'll let other people use it too."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And then in the second part,"
  },
  {
    "speaker": "Andrew",
    "text": "interesting."
  },
  {
    "speaker": "Andrew",
    "text": "Um, I do notice that this company, first of all, it's revealing the name of the company."
  },
  {
    "speaker": "Andrew",
    "text": "Does that mean that if I'm on your platform, everyone's going to know what my company is and what my subject lines are?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So I mean this live dashboard I'm I'm trying to take out I I took out like as all the PII so like there's no it's it's like a live dashboard that's was part of like teaching showing people how the platform works but like I'm taking out all the emails and all the stuff so that it's."
  },
  {
    "speaker": "Andrew",
    "text": "yeah I can't see email addresses and I can't click into the message I can just see the subject line."
  },
  {
    "speaker": "Ben Sarah",
    "text": "but like for all the companies since all companies are sort of like meant to be companies right uh they're they they're not really private by default right it's like something But also admit I'm trying to be careful on that and like uh adjusting exactly like how how that's revealed."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Andrew",
    "text": "And the second thing I'm noticing is their company website is on pulsia.appd domain."
  },
  {
    "speaker": "Andrew",
    "text": "Do they do their own domain or are you also putting everything on your domain?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So same thing."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So today again for convenience and for for ease e ease um the the app is just hosted by us right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean obviously it's hosted by us but like the the address is just the pulsia.app. app um domain."
  },
  {
    "speaker": "Ben Sarah",
    "text": "A lot of users are like, \"Hey, I want a custom domain.\""
  },
  {
    "speaker": "Ben Sarah",
    "text": "And actually autonomously the engineering agent can actually put a domain uh set up set up set it up and then give them the instructions to change their DNS."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And I'm working on and on on the road map is a feature for an agent that auto buy a domain for them and set it up correctly so they don't have to have to to do that step because I admit I'm sure most people don't even know how to buy a domain."
  },
  {
    "speaker": "Andrew",
    "text": "You know what?"
  },
  {
    "speaker": "Andrew",
    "text": "I know how to buy a domain."
  },
  {
    "speaker": "Andrew",
    "text": "I can't stand connecting a domain to the hosting platform."
  },
  {
    "speaker": "Andrew",
    "text": "What a pain in the neck."
  },
  {
    "speaker": "Andrew",
    "text": "Okay, I did ask I said tell me how much uh how many customers Lot Pilot has."
  },
  {
    "speaker": "Andrew",
    "text": "Says I don't have that data in front of me."
  },
  {
    "speaker": "Andrew",
    "text": "My dashboard it essentially doesn't give it."
  },
  {
    "speaker": "Andrew",
    "text": "For that level of detail, email Ben and it gave me your email address."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah, I don't give it everything."
  },
  {
    "speaker": "Ben Sarah",
    "text": "But yeah,"
  },
  {
    "speaker": "Andrew",
    "text": "what's the biggest winner on the platform?"
  },
  {
    "speaker": "Andrew",
    "text": "How much money are they making?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, it's it's pretty early."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um you know, most companies are like just a few weeks old."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, so I mean the the the company with the highest revenue is like around $50 MR."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it's."
  },
  {
    "speaker": "Andrew",
    "text": "how much?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "$50 MR."
  },
  {
    "speaker": "Andrew",
    "text": "Just $50 monthly recurring revenue."
  },
  {
    "speaker": "Andrew",
    "text": "So all these are basically the revenue is is tiny."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah, it's it's we're still early and that's like the that's why I launched uh the Meta Ads product because that's something that can actually increase, but we're still early on that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um and and yeah, I think that like as more people use it to to try to build businesses, people will figure it out."
  },
  {
    "speaker": "Ben Sarah",
    "text": "for example, I think one of the most natural ways is that like for someone who already has an audience, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh they can more easily get customers than like for someone who's just building a business and doesn't have an audience."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um so that's like the big the big mission in the coming months is like setting all that up to to increase success stories."
  },
  {
    "speaker": "Andrew",
    "text": "So essentially you would want someone like me who has an audience who doesn't want to create a product and doesn't want to do customer support and does want to find a way to grow beyond his audience to come bring the idea to the platform have you grow it and basically start by selling to my people."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah, I think that mean I think that's like a very natural."
  },
  {
    "speaker": "Andrew",
    "text": "use case."
  },
  {
    "speaker": "Andrew",
    "text": "I think that makes sense."
  },
  {
    "speaker": "Andrew",
    "text": "I'd love to come up with an idea."
  },
  {
    "speaker": "Andrew",
    "text": "that feels like 50 bucks a month is nothing just to have it all running and uh and just frankly for an experiment."
  },
  {
    "speaker": "Andrew",
    "text": "I'm going to fish around for some kind of idea."
  },
  {
    "speaker": "Andrew",
    "text": "Um so then when we talk about the overall revenue on the platform, what is that?"
  },
  {
    "speaker": "Andrew",
    "text": "The I by the way the number that I quoted earlier 693,000 actually wait yeah the current run rate as of this second is $693,68."
  },
  {
    "speaker": "Andrew",
    "text": "Um what is that from?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it's like uh it's counting essentially every uh every revenue that is generated by the platform."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So sort of like the topline number."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh so it could be subscriptions, it could be um sort of like tasks, packs that people buy to get more stuff done in the platform, it could be the ad product, the ad revenue, uh it could be uh customers, businesses revenue topline."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it's sort of like a topic number of like the cash flowing into the Pulseia economy."
  },
  {
    "speaker": "Andrew",
    "text": "And what Pulsia gets from it is all the subscription revenue, all the task revenue and 20% of the customer revenue."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Andrew",
    "text": "Of the the entrepreneurs revenue."
  },
  {
    "speaker": "Andrew",
    "text": "Got it."
  },
  {
    "speaker": "Andrew",
    "text": "Um it seems like at that at this point it's over half a million dollar run rate coming from that and the revenue from coming from the subscription and the task is over half a million dollars."
  },
  {
    "speaker": "Ben Sarah",
    "text": "the the revenue."
  },
  {
    "speaker": "Andrew",
    "text": "from customer."
  },
  {
    "speaker": "Ben Sarah",
    "text": "the revenue the revenue coming from like companies revenue is still smaller because most companies are very new as you see you can see it's like the spike it's like so most companies are week old um over time the revenue from from actual companies will grow higher than subscriptions because there'll be winners um but that's not the case today."
  },
  {
    "speaker": "Andrew",
    "text": "okay can I see you like launch a company right now with an idea on on the platform."
  },
  {
    "speaker": "Andrew",
    "text": "Is it is it easy or is it hard?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh yeah, no it's easy."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I can do."
  },
  {
    "speaker": "Andrew",
    "text": "You want to do a screen share right now with us?"
  },
  {
    "speaker": "Andrew",
    "text": "Let's see what it's like to launch a company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, first off, like yeah, pulsia.live is a great way to sort of like see Pulsia autonomously uh working on a bunch of tasks."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh see the email, the tweets, uh the ads it's running, uh the documents uh that it's creating uh to, you know, to show to the user what's going on and like etc. and like some of the latest companies that just launched."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, but let's go to pulsia.com uh to sign up."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, um, cool."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, let me get started."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, an email."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Okay."
  },
  {
    "speaker": "Andrew",
    "text": "You see my email?"
  },
  {
    "speaker": "Andrew",
    "text": "Sorry."
  },
  {
    "speaker": "Andrew",
    "text": "Maybe you can blur it out after."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, no."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean, maybe."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Okay, cool."
  },
  {
    "speaker": "Andrew",
    "text": "You tell me if you do."
  },
  {
    "speaker": "Andrew",
    "text": "I will."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Andrew",
    "text": "Now, we're going to build a new company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You can create a new company or grow your existing company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "If you grow the company, you have to put your company's email."
  },
  {
    "speaker": "Ben Sarah",
    "text": "But for the sake of this, uh, we're going to a new company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And I think to keep it simple, I'm going to do surprise me."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, which is essentially going to research me and try to come up with an idea that makes sense for my background."
  },
  {
    "speaker": "Andrew",
    "text": "Interesting."
  },
  {
    "speaker": "Andrew",
    "text": "All right."
  },
  {
    "speaker": "Andrew",
    "text": "It could come up with business ideas for me based on me and who I am."
  },
  {
    "speaker": "Andrew",
    "text": "Let's see that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Exactly."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So now it's like essentially setting it up."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Second setting things up."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So the first phase is going to be um it researching me uh to figure out what I do um and understanding like how it can you know."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it's going to research Burn Broka."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I'm in San Francisco."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So right now it's launching um you know a few searches online to find me."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, so you see you can search he's searching the web for Ben in San Francisco, Ben LinkedIn, Ben Twitter."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So I just found me."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So current role co-founder and CEO of Pulsia Education Colombia, etc."
  },
  {
    "speaker": "Andrew",
    "text": "I've got to say, you're a very hard person to look up."
  },
  {
    "speaker": "Andrew",
    "text": "I couldn't find your LinkedIn profile in preparation for this."
  },
  {
    "speaker": "Andrew",
    "text": "We couldn't find a personal site."
  },
  {
    "speaker": "Andrew",
    "text": "Someone on my team said he's a ghost."
  },
  {
    "speaker": "Andrew",
    "text": "Thankfully, you responded to me on Twitter."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Right."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, uh, yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, it it found all the different projects that I've built in the past."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, you know, now context gift shop."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I was at cloud kitchens."
  },
  {
    "speaker": "Andrew",
    "text": "found more than we found."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "[laughter] I mean, I'm I'm on the internet."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I'm I'm not trying to be very public, but I'm I have there's some stuff on me."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, now it's like looking at my past ventures to figure out the sources."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I'm a serial entrepreneur."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, so trying to figure out something in like that relates to what I've done before."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So you know in everything customerf facing like that I always use like the the best model."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So here it's Opus 4.6 that's running um and with extra thinking."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it's like really thinking through very hard uh what makes sense."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So like here it's like it came up with foundry um so it has a complete picture."
  },
  {
    "speaker": "Ben Sarah",
    "text": "This is you know all my career and all I've done."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, it's really thoroughly looking me up to really thoroughly think through what actually a good idea would be for me."
  },
  {
    "speaker": "Andrew",
    "text": "Is this the popular way for people to start up?"
  },
  {
    "speaker": "Andrew",
    "text": "My hunch is that they come up with their own ideas."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean, I think it's like actually a surprise number of pe surprising number of people uh go through the surprise me flow and a surprising number of people are very sticky on the surprise me flow because I think it puts a little bit of distance between the company that's being built and they like they're not as attached to the idea than like the people who like come up with no idea."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And so they let pulsia just rip a little more which yields usually better results because they're not micromanaging the AI."
  },
  {
    "speaker": "Ben Sarah",
    "text": "um which is interesting but like uh yeah it's like there's a there's around like you know around 30% of 30 40% of people that use that do surprise me so here they call it foundry you know AI that forges and operates companies autonomously interesting so it's actually building like a pulse [laughter]."
  },
  {
    "speaker": "Andrew",
    "text": "so it did come up with a good idea like the right idea for you is the one that you're doing already."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I know okay."
  },
  {
    "speaker": "Andrew",
    "text": "thing um to the angle Ben knows this space inside out it or recognize what's broken And Foundry takes a different approach by going deep instead of broad precision of a scale."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I stay on Foundry as a name since it's strong and evocative of forging something from scratch."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, so that's the first phase."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So now we came up with the idea."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So now it's going to go in a second phase soon where it's going to start uh building all the pieces of the business uh you know like setting up an email uh setting up the Twitter, setting up a landing page."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um so."
  },
  {
    "speaker": "Andrew",
    "text": "I'm still hung up on how long it takes to come up with the right style, the right website and all that and how many iterations I go through with Lovable just to find that."
  },
  {
    "speaker": "Andrew",
    "text": "How is that going to happen here?"
  },
  {
    "speaker": "Andrew",
    "text": "Sorry."
  },
  {
    "speaker": "Andrew",
    "text": "When you're saying that like here it's taking a long time."
  },
  {
    "speaker": "Andrew",
    "text": "No, I mean I don't mind it taking a long time."
  },
  {
    "speaker": "Andrew",
    "text": "I mean like let's say I have an idea."
  },
  {
    "speaker": "Andrew",
    "text": "I'm going to come up with one right now."
  },
  {
    "speaker": "Andrew",
    "text": "New type of landing page software."
  },
  {
    "speaker": "Andrew",
    "text": "I have a vision for a landing page software."
  },
  {
    "speaker": "Andrew",
    "text": "I can't just articulate the full thing right here."
  },
  {
    "speaker": "Andrew",
    "text": "It takes me a few iterations even if it's just me and Claude Code or Lovable to get the right design to figure out what the model should look like and so on."
  },
  {
    "speaker": "Andrew",
    "text": "Can I do that here or am I just basically turning the idea over getting a first draft and I can't edit that draft except once a day."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So again it's like you Pulsia like right now in this on boarding we'll do a lot of the prep work you know right now we just set up a market research report create a lot more things to give you to give it a lot of context on like the idea."
  },
  {
    "speaker": "Andrew",
    "text": "I like that it came up with competitors and it even listed Fulsia as number one."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Interesting."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Right."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So."
  },
  {
    "speaker": "Andrew",
    "text": "but it didn't get the pricing right."
  },
  {
    "speaker": "Andrew",
    "text": "It said $29 a month."
  },
  {
    "speaker": "Andrew",
    "text": "Your pricing is 50."
  },
  {
    "speaker": "Ben Sarah",
    "text": "That's probably because on the internet because it used to be 29 a month and I increased the pricing because I was losing too much money."
  },
  {
    "speaker": "Andrew",
    "text": "Okay,"
  },
  {
    "speaker": "Ben Sarah",
    "text": "for consumer um but yeah it's like why this fits Ben what are the first priorities market positioning."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, so here it tweeted, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So you can see that like actually it sent an actual tweet."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Most AI agents do one thing."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Funry runs the whole company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Product, code, marketing, sales, ops, one AI, zero human,"
  },
  {
    "speaker": "Ben Sarah",
    "text": "and it created a site."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, not yet."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's going to do it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, here it sent an email."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it's kind of showing you that like um that it can that it created its own email."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, it says you're welcome email to my actual address."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Is your first company."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, you now have a company email."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, I'm up for you right now."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh so now it's actually building the landing page."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um but yeah, it's like once this is set up, yes, you can let it just build autonomously and that's like that's one mode."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And the sec this but the second mode is that you can talk to it here uh and get it to do whatever you want."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You can just talk to it and it will."
  },
  {
    "speaker": "Andrew",
    "text": "every everything that I ask it to change on the landing page and on the software is that another task that I pay for?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah, exactly."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Every task you I mean you don't you Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Essentially like you have a bunch of credits of tasks that are included in your subscription."
  },
  {
    "speaker": "Andrew",
    "text": "I see."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You get 15."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So you can do 15 tasks on top of like the the 30 tasks you get per day of the month."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And then you can upgrade and pay for more tasks uh if you want to get more things done faster."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Your way."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Andrew",
    "text": "So it might take me frankly it might take me 30 tasks to get the first version of the site up and running based on."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah, that's the idea is that like you know essentially like at the beginning of your experience you may want to to buy more task up front and like sort of like get your MVP out but once the product is up and running you don't you don't need a team to you know work uh you know 247 to maintain a site right uh so that's the idea with the autonomy."
  },
  {
    "speaker": "Andrew",
    "text": "you know what I'm feeling is I think for someone like me I might use claude code or some other tool to get that first version out give it over to you to Pulsia and say okay now take over and run it from there can it oh but it can't do that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "it can't do that but I think that's a good use case and like some users start on Pulsia then say hey give me the code base then they can code in parallel of Pulsia so Pulsia continues to improve the product but like maybe they want to do a sprint on cloud."
  },
  {
    "speaker": "Andrew",
    "text": "I see and then I come back and I say okay I spent last night three hours going back and forth with cloud code now I've improved it I want you to take it and improve the code base of the site."
  },
  {
    "speaker": "Ben Sarah",
    "text": "exactly exactly."
  },
  {
    "speaker": "Andrew",
    "text": "Got it."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "That way you the human can actually code by itself with CL code or cursor whatever they want and and essentially PIA picks it up because they just look at commits and they just load the latest commits and like and it's all connected the same way and like the the web server it reads the commits."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So like if as a human you push commits the same way Pulsia would push commits to production, it gets picked up the same way."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So and there's a lot of users that do that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's the minority because most people don't even know what clock code is, but there's definitely some people doing that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, here it created."
  },
  {
    "speaker": "Andrew",
    "text": "and I could see Yeah, walk me through what am I looking at?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, so again, so it tweeted uh it sent you an email to show you it created an email address for you."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It created a market research report."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh it created a mission document."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, like you know, every person with an ID deserves a company that builds itself."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Found you exists to make it I wish someone would build that obsolete."
  },
  {
    "speaker": "Ben Sarah",
    "text": "where we headed a world that we're setting a company is as simple as describing it where the barrier is in capital headcount or expertise but the quality of the idea itself."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So that's sort of like an inspirational take on on your business."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um it created the landing page."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So this is actually landing page created right."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So this is just a landing page for now for on the free version you just get a landing page and of course if you pay it will build the the full MVP and then iterate on it."
  },
  {
    "speaker": "Andrew",
    "text": "Okay."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um and then it created tasks right."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So uh it created um a task to build the the core engine automous task execution pipeline."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So the MVP it created a research task to scout the battlefield AI company builder competitive analysis."
  },
  {
    "speaker": "Ben Sarah",
    "text": "and then it it created a cold outreach task to call outreach to AI curious founders to try to get some initial insights into people that may want to use the product."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And then you can there's a withdraw button here."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So like here it's making zero revenue because we just started but like you have a withdraw button when you can withdraw money with Stripe Connect."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh and then you have a a tweet button."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So here you you have to you have to first get your to start your free trial."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh yeah."
  },
  {
    "speaker": "Andrew",
    "text": "and then then it becomes 50 bucks a month."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh but you get you know one company one task a night uh a credit a bunch of credits uh for you to execute."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You get unlimited strategy and planning chat with the the chat agent, server, database, email browser, and AI credits."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, so yeah, I mean that's that's pretty much it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh, and then you have the run ads button that's like in one click you can do that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You have a cold outreach button where you can set up daily recurring cold outreach, daily tweets."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And here I can say like, hey, um, you know, I can ask."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it told me like, hey, I've set up everything from Foundry."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Actually, it it sent me an email."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um, so tell me, hey Ben, here's what I built for Fundry today."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I researched what's live uh three task cued for cycle one uh core engine research."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So it essentially sends you an email every day."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So you don't have to like deal with uh you know going to the site you could just essentially uh run your company via email which is the thing everyone knows and has."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And here I can go to the website and ask it anything."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's like it's like hey how can we make money with this?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Um and then that's like again like uh always like the the you know this is also using opus 4.6 which is the best model because it's going to reason with you on like strategy and so I just want to make sure that like for anything strategy related it's always the best model."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So here it says hey a few paths that make sense for an autonomous company builder like foundry SAS subscription charge monthly for access revenue share take a small percentage of revenue or credit model free to start pay to company which is ex funny because this is exactly the."
  },
  {
    "speaker": "Andrew",
    "text": "same model you have."
  },
  {
    "speaker": "Ben Sarah",
    "text": "but it doesn't know right because it doesn't have the context of what pulsia is specifically right I mean doesn't know the features and it ask you go for it."
  },
  {
    "speaker": "Andrew",
    "text": "and then it says uh which direction feels right once you pick I can build out the pricing pages is the payment flows."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh we can handle payments and so on."
  },
  {
    "speaker": "Ben Sarah",
    "text": "You just need to start your free trial of Pulseia to kick things off."
  },
  {
    "speaker": "Andrew",
    "text": "Exactly."
  },
  {
    "speaker": "Andrew",
    "text": "So the vision for this, do you think you're going to be a solo founder for forever on this business?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I mean it's interesting because like first of all I'm not solo because AI is building with me, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh interestingly like this morning I woke up with like there was like a mini outage, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "But like there was an issue with the database because there was there's more and more traffic hitting the website and like you know sometimes you have to scale it."
  },
  {
    "speaker": "Andrew",
    "text": "and I was I need."
  },
  {
    "speaker": "Ben Sarah",
    "text": "and so I asked Opus and Codex so like the the two smallest AIs what's going on and like they went they researched for like a few minutes they're like this is the bug let me fix it and I was like then I asked Codex are you sure can you double check double check?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Yeah, yeah, yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It's fine."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And then I pushed it and then it was gone."
  },
  {
    "speaker": "Ben Sarah",
    "text": "And I was like, wow."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, like, okay, what do what how could it look like with humans, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I would have to hire a really good engineer that's on call 247 or maybe multiple engineers that are on call 24/7, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "Which is actually I it wouldn't be just one engineer."
  },
  {
    "speaker": "Ben Sarah",
    "text": "It would be like multiple engineers in the different time zones."
  },
  {
    "speaker": "Ben Sarah",
    "text": "They would have to be very competent to like figure out a fix so fast."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Or I just now I was like, okay, this happened for the first time."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I'm gonna and I already have a chron job actually that runs every 30 minutes that checks all of the infrastructure and actually that's how I saw it."
  },
  {
    "speaker": "Ben Sarah",
    "text": "gave me a a red a red red sort of like light saying like hey there's an issue here and so I could actually set up like once it says red launch opus and codeex in production and say hey you're allowed to push a production without telling me because there's a there's a mini outage so like we need to fix it right now and so essentially like where I'm going at is like I think I would end up hiring humans but like I think a very small team can handle a lot more if they are orchestrators of agents instead of trying to like fix everything themselves."
  },
  {
    "speaker": "Andrew",
    "text": "Yeah."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So, it would have to be a team of extremely AI native AI pill that like really want to trust AI in production to just do things the same way you would hire humans and trust them in production, right?"
  },
  {
    "speaker": "Andrew",
    "text": "This is super exciting."
  },
  {
    "speaker": "Andrew",
    "text": "I mean, really, this is the beginning of something really big."
  },
  {
    "speaker": "Andrew",
    "text": "Already, I'm seeing the AI builders that I interview are turning over, obviously, they're turning over their their development to Claude."
  },
  {
    "speaker": "Andrew",
    "text": "At this point, it seems like it's it's Opus 46."
  },
  {
    "speaker": "Andrew",
    "text": "Some of them are starting to turn over marketing, but there's still a lot of human involvement."
  },
  {
    "speaker": "Andrew",
    "text": "To be able to turn it all over is the future."
  },
  {
    "speaker": "Andrew",
    "text": "And the thing that's left is this taste, this sense of what my customer wants."
  },
  {
    "speaker": "Andrew",
    "text": "This random opinion, I'm of two minds."
  },
  {
    "speaker": "Andrew",
    "text": "I don't know if that's going to survive or not."
  },
  {
    "speaker": "Andrew",
    "text": "Because sometimes I feel like we know what beauty is."
  },
  {
    "speaker": "Andrew",
    "text": "Like you could go to to uh uh so many different models and say, \"Give me a beautiful woman.\""
  },
  {
    "speaker": "Andrew",
    "text": "Give me a beautiful man.\""
  },
  {
    "speaker": "Andrew",
    "text": "It would know exactly what it is."
  },
  {
    "speaker": "Andrew",
    "text": "It knows how to design them."
  },
  {
    "speaker": "Andrew",
    "text": "It could even dress them well."
  },
  {
    "speaker": "Andrew",
    "text": "So, we know it has taste."
  },
  {
    "speaker": "Andrew",
    "text": "Then again, on the other side, I sometimes I play chess.com all the time."
  },
  {
    "speaker": "Andrew",
    "text": "I sometimes play against the machine."
  },
  {
    "speaker": "Andrew",
    "text": "It sucks all the time."
  },
  {
    "speaker": "Andrew",
    "text": "There's something about the human that makes mistakes, that comes up with random things that I just have not been able to find in any kind of AI or any kind of machine-based competitor."
  },
  {
    "speaker": "Andrew",
    "text": "So maybe I don't know."
  },
  {
    "speaker": "Andrew",
    "text": "What do you think?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "I think that like um end of the day at least in this first phase of like uh the singularity quote go um end of the day it's humans selling to humans right because it's humans are buying and so humans going to be the best at knowing what other humans want and it will evolve as the AI takes over all the channels people will get weirded out by it and like their response to different services will will change over time and humans will be the best at doing because the AI is the training model is always in the past, right?"
  },
  {
    "speaker": "Ben Sarah",
    "text": "So they know what worked pre-EI a lot of the time um versus what works right now is different."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So that's where first of all pulsia is different because it learns continuously right now what works and saves that."
  },
  {
    "speaker": "Ben Sarah",
    "text": "So that's a unique data point."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Uh but second of all I think that like everything that's like you know sales driven like marketing actually how you phrase things design uh how to be different how to like attack specific markets and of course like people with influence like you or like other people like there's a lot of influencers these days."
  },
  {
    "speaker": "Ben Sarah",
    "text": "uh micro or anyone with a community they're in the best position to sell because they actually can talk to those people directly and like they understand the pain points of their specific niche and so I I really think that like there's a a first phase of like this post AI world where um we're actually empowering a lot of people to just try a bunch of stuff is the way to go and like it will create better outcomes, better services, etc."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Now there's a second phase that's darker which is like agents selling to agents because now the AIs know what they want."
  },
  {
    "speaker": "Ben Sarah",
    "text": "[laughter] So that gets weird."
  },
  {
    "speaker": "Ben Sarah",
    "text": "I haven't really thought through too much but um in that phase of the business if it's two LLM selling to each other services goods and services yeah that gets weird and like yeah maybe there's no humans involved."
  },
  {
    "speaker": "Andrew",
    "text": "there is a part of that I just talked with uh with Wade the founder of Zapier he's got people in his company now who are mar who are building marketing motions to sell to agents and it's phenomenal and it's going well and frankly as someone like me who even uses openclaw and or even forget about path, uh, Claude Code, anything."
  },
  {
    "speaker": "Andrew",
    "text": "I need to use a tool."
  },
  {
    "speaker": "Andrew",
    "text": "It's my agent that helps me pick it."
  },
  {
    "speaker": "Andrew",
    "text": "I don't want it to help me pick it."
  },
  {
    "speaker": "Andrew",
    "text": "I just want it to pick the thing for me."
  },
  {
    "speaker": "Andrew",
    "text": "And so, I totally get it."
  },
  {
    "speaker": "Andrew",
    "text": "I'm going to interview an entrepreneur in a little bit who has got one of the most boring businesses, Ben."
  },
  {
    "speaker": "Andrew",
    "text": "And I ask him why it took off."
  },
  {
    "speaker": "Andrew",
    "text": "He goes, \"Because we're selling to agents, only selling to agents.\""
  },
  {
    "speaker": "Andrew",
    "text": "He goes, \"The model is build boring companies that sell to agents.\""
  },
  {
    "speaker": "Andrew",
    "text": "Right now, that's the takeoff point."
  },
  {
    "speaker": "Andrew",
    "text": "All right."
  },
  {
    "speaker": "Andrew",
    "text": "We're going to see where it all leads up."
  },
  {
    "speaker": "Andrew",
    "text": "right now."
  },
  {
    "speaker": "Andrew",
    "text": "Your website is pulsia palsia.com."
  },
  {
    "speaker": "Andrew",
    "text": "We'll link to it in the show notes."
  },
  {
    "speaker": "Andrew",
    "text": "Freaking a."
  },
  {
    "speaker": "Andrew",
    "text": "Thanks for being on here."
  },
  {
    "speaker": "Ben Sarah",
    "text": "Thank you so much, Andrew."
  },
  {
    "speaker": "Ben Sarah",
    "text": "That was really fun."
  }
]